Unpacking the Drivers of Market Orientation: Evidence from Smallholder Rice Farming Households in Southeast Nigeria von Ikenna Charles Ukwuaba Ukwuaba, Chukwuemeka John Arene, Chiedozie Benjamin Okpukpara, Emmanuel Ejiofor Omeje, Chris Nnamdi Onyekwe, Victoria Okpukpara, Ogochukwu Gabriella Onah, Tochukwu Johnpaul Offorma

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