Determinants of purchase intention, satisfaction, and risk reduction: The role of knowledge and information search among mortgage buyers von Reddy, N. Srinivasa, Thanigan, Jayanthi

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Exploring Relationship among Brand Experience Dimensions, Brand Evaluation and Brand Loyalty von Bapat, Dhananjay, Thanigan, Jayanthi

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Good Morning Breakfast Cereal: Dimensioning Challenge von Mahadevan, Surya, Thanigan, Jayanthi, Reddy, Srinivasa

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Sunray India Limited–Distribution Strategy von Mahadevan, Surya, Thanigan, Jayanthi, Reddy, Srinivasa

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Antecedents of customer mortgage shopping satisfaction: the mediating role of search intensity, evidence from the NSMO survey von Reddy N, Srinivasa, Thanigan, Jayanthi

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