Characterization of topic-based online communities by combining network data and user generated content von Igarashi, Mirai, Terui, Nobuhiko

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Statistical Modeling of Business Data and Business Data Science von Terui, Nobuhiko

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Measuring large‐scale market responses and forecasting aggregated sales: Regression for sparse high‐dimensional data von Terui, Nobuhiko, Li, Yinxing

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Modeling Customer Satisfaction’s Impact on Loyalty: Insights for Customer-Centric Resource Allocation von Li, Yinxing, Xing, Aijing, Terui, Nobuhiko

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The Effect of Media Advertising on Brand Consideration and Choice von Terui, Nobuhiko, Ban, Masataka, Allenby, Greg M.

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Dynamic Brand Satiation von HASEGAWA, SHOHEI, TERUI, NOBUHIKO, ALLENBY, GREG M.

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Embedding Marketing Environment with Customer Heterogeneity for Store-Level Scanner Data von Li, Yinxing, Terui, Nobuhiko

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Combined forecasts from linear and nonlinear time series models von Terui, Nobuhiko, van Dijk, Herman K

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Price customization using price thresholds estimated from scanner panel data von Terui, Nobuhiko, Dahana, Wirawan Dony

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Research Note--Estimating Heterogeneous Price Thresholds von Terui, Nobuhiko, Dahana, Wirawan Dony

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Multivariate Time Series Model with Hierarchical Structure for Over-Dispersed Discrete Outcomes von Terui, Nobuhiko, Ban, Masataka

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Marketing Analytics: Statistical Modeling of Big Data and Small Data in Marketing: ビッグデータとスモールデータの統計モデリング von Terui, Nobuhiko

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Hierarchical Bayes Modeling of the Customer Satisfaction Index von Terui, Nobuhiko, Hasegawa, Shohei, Chun, Taemyung, Ogawa, Kosuke

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ビジネスデータの統計モデリングとデータサイエンス von 照井, 伸彦

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Marketing Analytics: Statistical Modeling of Big Data and Small Data in Marketing von Terui, Nobuhiko

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Modeling heterogeneous effective advertising stock using single-source data von Terui, Nobuhiko, Ban, Masataka

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A brand choice model for TV advertising management using single-source data von Ban, Masataka, Terui, Nobuhiko, Abe, Makoto

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Modeling heterogeneous effective advertising stock using single-source data von Terui, Nobuhiko, Ban, Masataka

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Finding market structure by sales count dynamics—Multivariate structural time series models with hierarchical structure for count data von Terui, Nobuhiko, Ban, Masataka, Maki, Toshihiko

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Measuring delayed and long-term effects of pricing decisions on market share von Terui, Nobuhiko

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