The family grilling consumption experience in Mexico von Morton, Flor, Treviño, Teresa, Quintanilla, Claudia

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Understanding digital moms: motivations to interact with brands on social networking sites von Treviño, Teresa, Pineda Garelli, José Luis

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The Impact of human vs. non-human causes on brand evaluations and purchase intentions von Morton-Rodríguez, Flor Esthela, Treviño-Benavidez, Teresa Berenice, Arandia-Pérez, Osmar Ernesto

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Digital Moms: Devices, Social Networking Sites, and Perceptions Towards Digital Marketing Strategies von Treviño, Teresa

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Exploring Consumer’s Expectations and Perceptions of Brands During the Coronavirus Contingency von Treviño Benavides, Teresa, Morton Rodríguez, Flor

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A CONCEPTUAL MODEL OF ORGANIZATIONAL CULTURE AND ITS IMPLICATIONS IN THE SERVICE SECTOR von Morton, Flor, Treviño, Teresa, Zapata-Cantú, Laura

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"It's Not Panic, I'm Just Getting Prepared": Exploring Changes in Consumer Behavior During the COVID-19 Pandemic von TreviÑo, Teresa

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Using Customer Analytics to Succeed: The Case of Mexican SMEs von Zapata-Cantú, Laura, Treviño, Teresa, Morton, Flor

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Social Media and Innovation: Opportunities and Challenges for Organizations von Benavides, Teresa Treviño

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Online Service Recovery: Exploring the Effects of Justice Theory on Managerial Responses to Negative Online Reviews von Teresa Treviño, Flor Morton

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Taking Customer-Centricity to New Heights: Exploring the Intersection of AI, Hyper-Personalization, and Customer-Centricity in Organizations von Morton, Flor, Benavides, Teresa Treviño, González-Treviño, Eduardo

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You love it, i love it, too: a social network analysis approach to brand love von Teresa Treviño, Flor Morton, Carolina Robles

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“The New Online Normal”: Exploring Online Trends on E-commerce and Internet Use During and After COVID-19 Pandemic von Benavides, Teresa B. Treviño

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Outbreak of Candida auris infection in a COVID-19 hospital in Mexico von Villanueva-Lozano, Hiram, Treviño-Rangel, Rogelio de J., González, Gloria M., Ramírez-Elizondo, María Teresa, Lara-Medrano, Reynaldo, Aleman-Bocanegra, Mary Cruz, Guajardo-Lara, Claudia E., Gaona-Chávez, Natalia, Castilleja-Leal, Fernando, Torre-Amione, Guillermo, Martínez-Reséndez, Michel F.

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Mucormycosis at a tertiary‐care center in Mexico. A 35‐year retrospective study of 214 cases von Bonifaz, Alexandro, Tirado‐Sánchez, Andrés, Hernández‐Medel, María L., Araiza, Javier, Kassack, Juan J., Angel‐Arenas, Teresa, Moisés‐Hernández, Jorge F., Paredes‐Farrera, Fernando, Gómez‐Apo, Erick, Treviño‐Rangel, Rogelio de J., González, Gloria M.

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Determining the Drivers of Academic Success in Surgery: An Analysis of 3,850 Faculty von Valsangkar, Nakul P, Zimmers, Teresa A, Kim, Bradford J, Blanton, Casi, Joshi, Mugdha M, Bell, Teresa M, Nakeeb, Attila, Dunnington, Gary L, Koniaris, Leonidas G

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Property predictions demonstrate that structural diversity can improve the performance of polyoxymethylene ethers as potential bio-based diesel fuels von Bartholet, Danielle L., Arellano-Treviño, Martha A., Chan, Fan Liang, Lucas, Stephen, Zhu, Junqing, St. John, Peter C., Alleman, Teresa L., McEnally, Charles S., Pfefferle, Lisa D., Ruddy, Daniel A., Windom, Bret, Foust, Thomas D., Reardon, Kenneth F.

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A multi-country, multi-sector replication challenge to the validity of the cultural tightness-looseness measure von Treviño, Len J., Egri, Carolyn P., Ralston, David A., Naoumova, Irina, Furrer, Olivier, Li, Yongjuan, Darder, Fidel León, de la Garza Carranza, María Teresa

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Blended fuel property analysis of butyl-exchanged polyoxymethylene ethers as renewable diesel blendstocks von Arellano-Treviño, Martha A., Alleman, Teresa L., Brim, Rebecca, To, Anh T., Zhu, Junqing, McEnally, Charles S., Hays, Cameron, Luecke, Jon, Pfefferle, Lisa D., Foust, Thomas D., Ruddy, Daniel A.

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A Cross-Cultural Examination of Person-Organization Fit: Is P-O Fit Congruent with or Contingent on Societal Values? von Treviño, Len J., Egri, Carolyn P., Ralston, David A., Naoumova, Irina, Li, Yongjuan, Darder, Fidel León, de la Garza Carranza, María Teresa, Furrer, Olivier

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