Challenges and Opportunities in Multichannel Customer Management von Neslin, Scott A., Grewal, Dhruv, Leghorn, Robert, Shankar, Venkatesh, Teerling, Marije L., Thomas, Jacquelyn S., Verhoef, Peter C.

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Does Online Information Drive Offline Revenues?: Only for Specific Products and Consumer Segments von Pauwels, Koen, Leeflang, Peter SH, Teerling, Marije L, Huizingh, KR Eelko

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Multichannel marketing: An experiment on guiding citizens to the electronic channels von Teerling, Marije L., Pieterson, Willem

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Influencing citizen behavior: Experiences from multichannel marketing pilot projects von van de Wijngaert, Lidwien, Pieterson, Willem, Teerling, Marije L.

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How to improve e-government use: An empirical examination of multichannel marketing instruments von Teerling, Marije L., Pieterson, Willem

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The impact of the introduction and use of an informational website on offline customer buying behavior von van Nierop, J.E.M., Leeflang, P.S.H., Teerling, M.L., Huizingh, K.R.E.

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Does Online Information Drive Offline Revenues? von Pauwels, Koen, Leeflang, Peter S.H., Teerling, Marije L., Huizingh, K.R. Eelko

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Government Multichannel Marketing: How to Seduce Citizens to the Web Channels? von Teerling, M.L., Pieterson, W.

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Bundled Mobile Services: The Impact on Consumers' Intention to Adopt von Teerling, M.L., Haaker, T., de Vos, H., Kleijnen, M.

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