Brand tribalism: an anthropological perspective von A. Taute, Harry, Sierra, Jeremy

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Emotional Information Management and Responses to Emotional Appeals von Taute, Harry A., McQuitty, Shaun, Sautter, Elise Pookie

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Determinants and Outcomes of Online Brand Tribalism: Exploring Communities of Massively Multiplayer Online Role Playing Games (MMORPGs) von Badrinarayanan, Vishag A., Sierra, Jeremy J., Taute, Harry A.

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Brand tribalism in technology and sport: determinants and outcomes von Sierra, Jeremy J., Taute, Harry A.

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An Examination of Emotional Information Management in Gift Giving and Receipt von Taute, Harry A., Sierra, Jeremy J.

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A sequential process of brand tribalism, brand pride and brand attitude to explain purchase intention: a cross-continent replication study von Taute, Harry A, Sierra, Jeremy J, Carter, Larry L, Maher, Amro A

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A brand foci model to explain achievement needs: a contradictory explanation von Sierra, Jeremy J, Taute, Harry A, Lee, Byung-Kwan

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Perceived needs and emotional responses to brands: A dual-process view von Taute, Harry A, Peterson, Jeff, Sierra, Jeremy J

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Determinants of Intentions to Purchase Unhealthy Food and Beverage Options: A Dual-Process Theoretical Perspective von Sierra, Jeremy J, Taute, Harry A, Turri, Anna M

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Emotional Information Management: Concept development and measurement in public service announcements von Taute, Harry A., Huhmann, Bruce A., Thakur, Ramendra

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Explaining NFL fans' purchase intentions for revered and reviled teams: A dual-process perspective von Sierra, Jeremy J., Taute, Harry A., Heiser, Robert S.

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The Effect of Nonverbal Signals on Student Role-Play Evaluations von Taute, Harry A., Heiser, Robert S., McArthur, David N.

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Consumer racial profiling in retail environments: A longitudinal analysis of the impact on brand image von Sierra, Jeremy J, Heiser, Robert S, Williams, Jerome D, Taute, Harry A

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Explaining behavior in brand communities: A sequential model of attachment, tribalism, and self-esteem von Sierra, Jeremy J., Badrinarayanan, Vishag A., Taute, Harry A.

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Determinants and Outcomes of Online Brand Tribalism: Exploring Communities of Massively Multiplayer Online Role Playing Games (MMORPGs): DETERMINANTS AND OUTCOMES OF ONLINE BRAND T... von Badrinarayanan, Vishag A., Sierra, Jeremy J., Taute, Harry A.

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Managers' Perceived Risk, Experiential Knowledge, Marketing Capability and International Performance: A Study of Chinese International Enterprises von Xu, Hui, Carter, Larry L, Taute, Harry A, Dishman, Paul

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Experiential Consumption of Video Game and In-Show Ads: Phenomenological Explanation through Thought Experimentation von Sierra, Jeremy J, Taute, Harry A

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Examining Causal Relationships among International Experience, Perceived Environmental Uncertainty, Market Entry Mode, and International Performance von Xu, Hui, Taute, Harry A., Dishman, Paul, Guo, Jing

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Team Loving and Loathing von Harry A. Taute, Jeremy J. Sierra, Robert S. Heiser

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Team Loving and Loathing: Emotional Determinants of Consumption in Collegiate Football von Taute, Harry A., Sierra, Jeremy J., Heiser, Robert S.

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