Effect of Social Media Influencers on Consumer Brand Engagement and its Implications on Business Decision Making von José-Luis Galdón-Salvador, Ignacio Gil-Pechuán, Sakher-Faisal-Ahmad AlFraihat, Saeed M. Z. A. Tarabieh

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The impact of greenwash practices over green purchase intention: The mediating effects of green confusion, Green perceived risk, and green trust von Tarabieh, Saeed M.Z. A.

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The new game of online marketing: How social media influencers drive online repurchase intention through brand trust and customer brand engagement von Tarabieh, Saeed, Gil, Ignacio, Galdón Salvador, José Luis, Faisal Ahmad AlFraihat, Sakher

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Exploring the impact of customer orientation over Jordanian banks performance: The mediating role of competitive advantage von Tarabieh, Saeed M. Z. A., Gil-Pechuán, Ignacio, Al-Haidou, Adel Ibrahim A H, AL-Obaidi, Mohammed Ghassan

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The Synergistic Impact of Social Media and Traditional Media on Purchase Decisions: The Mediating Role of Brand Loyalty von Saeed M.Z.A. Tarabieh

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The Synergistic Impact of Social Media and Traditional Media on Purchase Decisions: The Mediating Role of Brand Loyalty von Saeed M.Z.A. Tarabieh

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The Synergistic Impact of Social Media and Traditional Media on Purchase Decisions: The Mediating Role of Brand Loyalty von Saeed M.Z.A. Tarabieh

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Effect of Social Media Influencers on Consumer Brand Engagement and its Implications on Business Decision Making von Galdón Salvador, José Luis, Gil Pechuán, Ignacio, AlFraihat, Sakher-Faisal-Ahmad, Tarabieh, Saeed M. Z. A

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The New Game of Online Marketing: How Social Media Influencers Drive Online Repurchase Intentions Through Brand Trust and Customer Brand Engagement von Tarabieh, Saeed, Gil, Ignacio, Galdón Salvador, José Luis, Alfraihat, Sakher Faisal Ahmad

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