Using message strategy to drive consumer behavioral engagement on social media von Tafesse, Wondwesen, Wien, Anders

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The effect of social networking site use on college students’ academic performance: the mediating role of student engagement von Tafesse, Wondwesen

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Social networking sites use and college students’ academic performance: testing for an inverted U-shaped relationship using automated mobile app usage data von Tafesse, Wondwesen

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Communicating crowdfunding campaigns: How message strategy, vivid media use and product type influence campaign success von Tafesse, Wondwesen

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Driving user adoption of mobile apps through platform multihoming: The effects of multihoming delay and multihoming customization von Tafesse, Wondwesen, Shen, Kathy Ning

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YouTube marketing: how marketers' video optimization practices influence video views von Tafesse, Wondwesen

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An experiential model of consumer engagement in social media von Tafesse, Wondwesen

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The effect of app store strategy on app rating: The moderating role of hedonic and utilitarian mobile apps von Tafesse, Wondwesen

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Content strategies and audience response on Facebook brand pages von Tafesse, Wondwesen

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A framework for categorizing social media posts von Tafesse, Wondwesen, Wien, Anders

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Digital Overload, Coping Mechanisms, and Student Engagement: An Empirical Investigation Based on the S-O-R Framework von Tafesse, Wondwesen, Aguilar, Mary Precy, Sayed, Sabaa, Tariq, Urwa

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Followers' engagement with instagram influencers: The role of influencers’ content and engagement strategy von Tafesse, Wondwesen, Wood, Bronwyn P.

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Content creators' participation in the creator economy: Examining the effect of creators’ content sharing frequency on user engagement behavior on digital platforms von Tafesse, Wondwesen, Dayan, Mumin

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The differential effects of developers’ app store strategy on the performance of niche and popular mobile apps von Tafesse, Wondwesen

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Implementing social media marketing strategically: an empirical assessment von Tafesse, Wondwesen, Wien, Anders

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Hey ChatGPT: an examination of ChatGPT prompts in marketing von Tafesse, Wondwesen, Wood, Bronwyn

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On the collective efficacy of social media teams von Tafesse, Wondwesen, Korneliussen, Tor

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Understanding how resource deployment strategies influence trade show organizers’ performance effectiveness von Tafesse, Wondwesen

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A systematic review of the trade show marketing literature: 1980–2014 von Tafesse, Wondwesen, Skallerud, Kåre

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IMC - an integrative review von Tafesse, Wondwesen, Kitchen, Philip J.

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