How real are virtual experiences?: For a better understanding of virtual experiences and their impact on consumers’ real life von Trabelsi-Zoghlami, Amira, Touzani, Mourad

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Re-arranging dressing practices: The role of objects in spreading ugly luxury von Zanette, Maria Carolina, Pueschel, Julia, Touzani, Mourad

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The moderating role of attachment styles in emotional bonding with service providers von Moussa, Salim, Touzani, Mourad

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Exploring the Role of Culture in Determining Boycotting Behaviour after a Negative Word of Mouth von Trabelsi-Zoghlami, Amira, Ben Yahia, Karim, Touiti, Soukeina, Touzani, Mourad

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Adopting Digital Signatures for Complex Financial Products in the French Banking Sector: How Technology Acceptance and User Literacy Matter von Abbes, Molka, Julien, Anne, Hao, Shuyi, Touzani, Mourad

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How real are virtual experiences? von Trabelsi-Zoghlami, Amira, Touzani, Mourad

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Ranking marketing journals using the Google Scholar-based hg-index von Moussa, Salim, Touzani, Mourad

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Marketing to the (new) generations: summary and perspectives von Chaney, Damien, Touzani, Mourad, Ben Slimane, Karim

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Connecto ergo sum! an exploratory study of the motivations behind the usage of connected objects von Touzani, Mourad, Charfi, Ahmed Anis, Boistel, Philippe, Niort, Marie-Claire

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Development of a Web Marketing Plan for an e-Book – Challenges and Opportunities von Alexandru, CAPATINA, Touzani, Mourad

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Islam and ideology at the movies: Prototypes, stereotypes, and the political economy von Touzani, Mourad, Hirschman, Elizabeth C.

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perceived credibility of quality labels: a scale validation with refinement von Moussa, Salim, Touzani, Mourad

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Sustainability goals implementation in the era of digitalisation: Evidence from MENA region von Lakhoua, Cherifa, Touzani, Mourad, Skandrani, Hamida

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The components of the gaming consumption experience: From virtual realisation to real-world virtualisation von Trabelsi-Zoghlami, Amira, Touzani, Mourad, Abbes, Molka, Charfi, Ahmed Anis

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Country-of-origin versus brand: consumers’ dilemma when choosing between generic and branded drugs in emerging countries von Smaoui, Fatma, Abdellah Kilani, Fatma, Touzani, Mourad

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Attraction during the service encounter: examining the other side of the coin von Kuppelwieser, Volker G, Touzani, Mourad

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Brand Loyalty- Impact of Cognitive and Affective Variables von TEMESSEK, Azza, Touzani, Mourad

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Customer-service firm attachment: what it is and what causes it? von Moussa, Salim, Touzani, Mourad

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Marketing Communications, Acculturation in Situ, and the Legacy of Colonialism in Revolutionary Times von Touzani, Mourad, Hirschman, Elizabeth C., Smaoui, Fatma

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Breaking bread with Abraham’s children: Christians, Jews and Muslims’ holiday consumption in dominant, minority and diasporic communities von Hirschman, Elizabeth C., Ruvio, Ayalla A., Touzani, Mourad

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