Minimalism in consumption: A typology and brand engagement strategies von Pangarkar, Aniruddha, Shukla, Paurav, Taylor, Charles R. “Ray”

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The role of ambiguity and skepticism in the effectiveness of sustainability labeling von Cho, Yoon-Na, Taylor, Charles R.

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Do Global Brands Use Similar Executional Styles Across Cultures? A Comparison of U.S. and Japanese Television Advertising von Taylor, Charles R., Okazaki, Shintaro

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The COVID‐19 threat and luxury advertising von Baek, Tae Hyun, Kim, Jungkeun, Yoon, Sukki, Choi, Yung Kyun, Taylor, Charles R.

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Identification of Manganese Superoxide Dismutase from Sphingobacterium sp. T2 as a Novel Bacterial Enzyme for Lignin Oxidation von Rashid, Goran M. M, Taylor, Charles R, Liu, Yangqingxue, Zhang, Xiaoyang, Rea, Dean, Fülöp, Vilmos, Bugg, Timothy D. H

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What is a luxury brand? A new definition and review of the literature von Ko, Eunju, Costello, John P., Taylor, Charles R.

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Are Super Bowl ads a super waste of money? Examining the intermediary roles of customer-based brand equity and customer equity effects von Raithel, Sascha, Taylor, Charles R., Hock, Stefan J.

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Advertising and COVID-19 von R. Taylor, Charles

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MOVING INTERNATIONAL ADVERTISING RESEARCH FORWARD : A New Research Agenda von Taylor, Charles R.

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Reviving and Improving Brand Awareness As a Construct in Advertising Research von Bergkvist, Lars, Taylor, Charles R.

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Social media and international advertising: theoretical challenges and future directions von Okazaki, Shintaro, Taylor, Charles R

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A Cross-Cultural Examination of Corporate Social Responsibility Marketing Communications in Mexico and the United States: Strategies for Global Brands von Becker-Olsen, Karen L., Taylor, Charles R., Hill, Ronald Paul, Yalcinkaya, Goksel

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What, no logos? Why some minimalists prefer quiet luxury von Taylor, Charles R., Borenstein, Benjamin, Pangarkar, Aniruddha

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Topical ALA-Photodynamic Therapy for the Treatment of Acne Vulgaris von Hongcharu, Wichai, Taylor, Charles R., Aghassi, David, Suthamjariya, Kittisak, Anderson, R. Rox, Chang, Yuchiao

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Space between products on display: the impact of interspace on consumer estimation of product size von Zhang, Yuli, Kwak, Hyokjin, Puzakova, Marina, Taylor, Charles R.

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Advertising Standardization's Positive Impact on the Bottom Line: A Model of When and How Standardization Improves Financial and Strategic Performance von Okazaki, Shintaro, Taylor, Charles R., Zou, Shaoming

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Editorial: Artificial intelligence, customized communications, privacy, and the General Data Protection Regulation (GDPR) von Taylor, Charles R.

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A Critical Review of the Literature on Nutritional Labeling von HIEKE, SOPHIE, TAYLOR, CHARLES R.

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Minimum cost of transport in Asian elephants: do we really need a bigger elephant? von Langman, Vaughan A, Rowe, Michael F, Roberts, Thomas J, Langman, Nathanial V, Taylor, Charles R

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Measuring the Role of Uniqueness and Consistency to Develop Effective Advertising von Mafael, Alexander, Raithel, Sascha, Taylor, Charles R., Stewart, David W.

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