Social Context and Advertising Memory von Puntoni, Stefano, Tavassoli, Nader T.

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Selective Attention Determines Emotional Responses to Novel Visual Stimuli von Raymond, Jane E., Fenske, Mark J., Tavassoli, Nader T.

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Brands in the Labor Market: How Vertical and Horizontal Brand Differentiation Impact Pay and Profits Through Employee–Brand Matching von Moorman, Christine, Sorescu, Alina, Tavassoli, Nader T.

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To buy or how much to buy? Partition dependence in purchase-quantity decisions von Tavassoli, Nader T., Visentin, Matteo

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Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less von TAVASSOLI, NADER T., SORESCU, ALINA, CHANDY, RAJESH

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The Influence of Selective Attention and Inattention to Products on Subsequent Choice von Janiszewski, Chris, Kuo, Andrew, Tavassoli, Nader T.

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Gender Identity Salience and Perceived Vulnerability to Breast Cancer von PUNTONI, STEFANO, SWELDENS, STEVEN, TAVASSOLI, NADER T.

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Temporal and Associative Memory in Chinese and English von Tavassoli, Nader T.

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Spoken and Typed Expressions of Repeated Attitudes: Matching Response Modes Leads to Attitude Retrieval versus Construction von Tavassoli, Nader T., Fitzsimons, Gavan J.

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Scripted Thought: Processing Korean Hancha and Hangul in a Multimedia Context von Tavassoli, Nader T., Han, Jin K.

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Spatial Memory for Chinese and English von Tavassoli, Nader T.

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Language and Consumer Memory: The Impact of Linguistic Differences between Chinese and English von Schmitt, Bernd H., Pan, Yigang, Tavassoli, Nader T.

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Language in Multimedia: Interaction of Spoken and Written Information von Tavassoli, Nader T.

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The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English von Tavassoli, Nader T., Lee, Yih Hwai

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Categorization by groups and individuals von Hamilton, Rebecca W., Puntoni, Stefano, Tavassoli, Nader T.

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Non-Conscious Influences on Consumer Choice von Fitzsimons, Gavan J., Hutchinson, J. Wesley, Williams, Patti, Alba, Joseph W., Chartrand, Tanya L., Huber, Joel, Kardes, Frank R., Menon, Geeta, Raghubir, Priya, Russo, J. Edward, Shiv, Baba, Tavassoli, Nader T.

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Homeostasis and consumer behavior across cultures von Parker, Philip M., Tavassoli, Nader T.

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Color Memory and Evaluations for Alphabetic and Logographic Brand Names von Tavassoli, Nader T

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Choice Based on Goals von van Osselaer, Stijn M. J., Ramanathan, Suresh, Campbell, Margaret C., Cohen, Joel B., Dale, Jeannette K., Herr, Paul M., Janiszewski, Chris, Kruglanski, Arie W., Lee, Angela Y., Read, Stephen J., Russo, J. Edward, Tavassoli, Nader T.

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Auditory and Visual Brand Identifiers in Chinese and English von Tavassoli, Nader T., Han, Jin K.

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