The Demand Effects of Joint Product Advertising in Online Videos von Kumar, Anuj, Tan, Yinliang (Ricky)

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Implications of Blockchain-Powered Marketplace of Preowned Virtual Goods von Tan, Yinliang (Ricky)

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Strategic Analysis of Dual Sourcing and Dual Channel with an Unreliable Alternative Supplier von Niu, Baozhuang, Li, Jiawei, Zhang, Jie, Cheng, Hsing Kenneth, Tan, Yinliang (Ricky)

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Strategic Analysis of the Agency Model for Digital Goods von Tan, Yinliang (Ricky), Carrillo, Janice E.

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How Add‐on Pricing Interacts with Distribution Contracts von Geng, Xianjun, Tan, Yinliang (Ricky), Wei, Lai

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When to Play Your Advertisement? Optimal Insertion Policy of Behavioral Advertisement von Kumar, Subodha, Tan, Yinliang (Ricky), Wei, Lai

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Socialize More, Pay Less: Randomized Field Experiments on Social Pricing von Gao, Haibing, Kumar, Subodha, Tan, Yinliang (Ricky), Zhao, Huazhong

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Strategies analysis of luxury fashion rental platform in sharing economy von Feng, Yixuan, Tan, Yinliang (Ricky), Duan, Yongrui, Bai, Yu

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Agency models in online platforms: A review of recent developments and future prospects von Tan, Yinliang (Ricky), Yu, Chuanbin, Liu, Yang, Zheng, Quan

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Information Transparency With Targeting Technology for Online Service Operations Platform von Xu, Ailing, Tan, Yinliang (Ricky), He, Qiao-Chu

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Less is More? The Strategic Role of Retailer's Capacity von Tan, Yinliang (Ricky), Xiong, Yan, Gao, Haibing, Li, Xi, Zhao, Huazhong

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Benefits of sourcing alternative inputs of manufacturers for suppliers von Gao, Yuetao, Johnson, Norman, Shen, Bo, Tan, Yinliang (Ricky)

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Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E‐Commerce Model von Tian, Lin, Vakharia, Asoo J., Tan, Yinliang (Ricky), Xu, Yifan

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Multi‐Attribute Procurement Auctions in the Presence of Satisfaction Risk von Huang, He, Liu, Liming, Parker, Geoffrey, Tan, Yinliang (Ricky), Xu, Hongyan

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Mitigating Inventory Overstocking: Optimal Order‐up‐to Level to Achieve a Target Fill Rate over a Finite Horizon von Tan, Yinliang (Ricky), Paul, Anand A., Deng, Qi, Wei, Lai

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Inventory Planning for a Modular Product Family von Paul, Anand, Tan, Yinliang (Ricky), Vakharia, Asoo J.

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When investors meet consumers: The roles and interactions of different backers in the crowdfunding market von Wei, Feiqiong, Tan, Yinliang (Ricky), Gao, Haibing, Zhao, Huazhong

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Mitigating the psychologically detrimental effects of supervisor undermining: Joint effects of voice and political skill von Sun, Shuhua, Burke, Michael, Chen, Huaizhong, Tan, Yinliang (Ricky), Zhang, Jiantong, Hou, Lili

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Altruism or Shrewd Business? Implications of Technology Openness on Innovations and Competition von Huang, He, Parker, Geoffrey, Tan, Yinliang (Ricky), Xu, Hongyan

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The Agency Model for Digital Goods von Tan, Yinliang, Carrillo, Janice E., Cheng, Hsing Kenny

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