Adoption of social media for public relations by nonprofit organizations von Curtis, Lindley, Edwards, Carrie, Fraser, Kristen L., Gudelsky, Sheryl, Holmquist, Jenny, Thornton, Kristin, Sweetser, Kaye D.

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Valence-based homophily on Twitter: Network Analysis of Emotions and Political Talk in the 2012 Presidential Election von Himelboim, Itai, Sweetser, Kaye D, Tinkham, Spencer F, Cameron, Kristen, Danelo, Matthew, West, Kate

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How media diet, partisan frames, candidate traits, and political organization-public relationship communication drive party reputation von Browning, Nicholas, Sweetser, Kaye D.

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Lesser of Two Evils? Political Organization–Public Relationship in the 2016 Election von Sweetser, Kaye D.

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Mind the gap: Understanding public relations competence in the eyes of practitioners and the dominant coalition von Knight, W.M., Sweetser, Kaye D.

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Communicating during crisis: Use of blogs as a relationship management tool von Sweetser, Kaye D., Metzgar, Emily

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YouTube-ification of Political Talk: An Examination of Persuasion Appeals in Viral Video von English, Kristin, Sweetser, Kaye D., Ancu, Monica

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Communicated commitment and conversational voice: Abbreviated measures of communicative strategies for maintaining organization-public relationships von Sweetser, Kaye D., Kelleher, Tom

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Partisan Personality: The Psychological Differences Between Democrats and Republicans, and Independents Somewhere in Between von Sweetser, Kaye D.

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Native Advertising as a New Public Relations Tactic von Sweetser, Kaye D., Ahn, Sun Joo (Grace), Golan, Guy J., Hochman, Asaf

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An examination of the role of online social media in journalists’ source mix von Lariscy, Ruthann Weaver, Avery, Elizabeth Johnson, Sweetser, Kaye D., Howes, Pauline

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The few, the proud, the satisfied? The relationship between perceptions of public affairs and job satisfaction in the U.S. Marine Corps von Mobilio, Sarah Burns, Irish, Timothy R., Larson, Joshua W., Finnerty, Matthew W., Sweetser, Kaye D.

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Credibility or Credulity? Examining Political Organization-Public Relationships in an Election of Interloping Candidates von Sweetser, Kaye D., Browning, Nicholas

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Kids These Days: Examining Differences in Political Uses and Gratifications, Internet Political Participation, Political Information Efficacy, and Cynicism on the Basis of Age von Weaver Lariscy, Ruthann, Tinkham, Spencer F., Sweetser, Kaye D.

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Policy aside: A framing study on policy change and its influence on the perception of an organization’s culture von Becktel, Kalyca Lynn, Stanton, Cassandra M., Smith, Justin E., Eames, Caleb D., Sweetser, Kaye D.

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Demographics and Internet behaviors as predictors of active publics von Dozier, David M., Shen, Hongmei, Sweetser, Kaye D., Barker, Valerie

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A Losing Strategy: The Impact of Nondisclosure in Social Media on Relationships von Sweetser, Kaye D.

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A survey of social media use, motivation and leadership among public relations practitioners von Sweetser, Kaye D., Kelleher, Tom

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Candidate Campaign Blogs: Directly Reaching Out to the Youth Vote von Sweetser Trammell, Kaye D.

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The Let Down Effect: Satisfaction, Motivation, and Credibility Assessments of Political Infotainment von Browning, Nicholas, Sweetser, Kaye D.

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