Social versus psychological brand community: The role of psychological sense of brand community von Carlson, Brad D., Suter, Tracy A., Brown, Tom J.

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Color and shopping intentions: The intervening effect of price fairness and perceived affect von Babin, Barry J, Hardesty, David M, Suter, Tracy A

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Maximizing willingness to bid within “Buy It Now” auctions von Hardesty, David M., Suter, Tracy A.

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Maximizing earnings and price fairness perceptions in online consumer-to-consumer auctions von Suter, Tracy A., Hardesty, David M.

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Innovation and Effectiveness of Co-Founded Ventures: A Process Model von Hill, Aaron D., Wallace, J. Craig, Ridge, Jason W., Johnson, Paul D., Paul, Jeffrey B., Suter, Tracy A.

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The Development of Core Retailer Community Functions von Arnold, Todd J., Briggs, Elten, Landry, Timothy D., Suter, Tracy A.

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When Do Nutrient Content and Nutrient Content Claims Matter? Assessing Consumer Tradeoffs Between Carbohydrates and Fat von KEMP, ELYRIA, BURTON, SCOT, CREYER, ELIZABETH H., SUTER, TRACY A.

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E-tail and retail reference price effects von Hardesty, David M, Suter, Tracy A

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The Relationship between General Ethical Judgments and Copying Behavior at Work von Suter, Tracy A., Kopp, Steven W., Hardesty, David M.

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The effects of consumers’ ethical beliefs on copying behaviour von Kopp, Steven, Hardesty, David, Suter, Tracy

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Making Marketing Principles Tangible: Online Auctions as Living Case Studies von Wood, Charles M., Suter, Tracy A.

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Trademark Strategies Online: Implications for Intellectual Property Protection von Kopp, Steven W., Suter, Tracy A.

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Believability and consumer perceptions of implausible reference prices in retail advertisements von Suter, Tracy A., Burton, Scot

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Developments in Copyright Policy and Network Technologies: The First Generation von Kopp, Steven W., Suter, Tracy A.

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An examination of correlates and effects associated with a concise measure of consumer's nutrition knowledge von Suter, T.A. (University of Tampa.), Burton, S

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Etail and retail reference price effects von Hardesty, David M., Suter, Tracy A.

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Color and shopping intentions von Babin, Barry J, Hardesty, David M, Suter, Tracy A

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Believability and Consumer Perceptions of Implausible Reference Prices in Retail Advertisements: ABSTRACT von Suter, Tracy A, Burton, Scot

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Using the Internet and World Wide Web in Marketing Education: An Examination of the Copyright Act of 1976 von Suter, Tracy A., Kopp, Steven W.

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Implementation of total body photon irradiation as part of an institutional bone marrow transplant program for the treatment of canine lymphoma and leukemias von Gieger, Tracy L., Nolan, Michael W., Roback, Donald M., Suter, Steven E.

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