The influence of core service quality associated with Korean women’s volleyball on national image and consumption engagement of Korean products: Perspective of Korean Wave in Thail... von Jeon, Jong-Hwan, Byon, Kevin K., Song, Hyunseok, Park, Sung-Bae Roger

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A Study on the Influencing Factors of Addiction in Sports Betting Users based on Psychological Gambling Severity and Behavioral Gambling Severity in Korea von Sung-Bae Roger Park, Tae-Geun Kwon, Myoung Jin Kim

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Assessing the influence of fan attitude and expenditures on future propensity to spend on sport products and service in Korea von Sung-bae Roger Park

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“Why Can’t We Be Friends”? An Examination of Academic and Industry Alignment in Sport Sponsorship von Ryan W. Dastrup, Todd C. Koesters, Stephen L. Shapiro, Sung-bae Roger Park

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심리적 도박 중독성 지수 및 행동적 도박 심각도 지수를 통한 국내 스포츠베팅 이용자의 중독 영향요인에 대한 연구 von 박성배, Sung-bae Roger Park, 권태근, Tae-geun Kwon, 김명진, Myoung Jin Kim

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Evaluation model revisited: Korean baseball Players Salary Calculation Model (PSCM) von Sung-bae Roger Park, Tae-geun Kwon, Jong-hwan Jeon

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The development of spectator motivation scale for South korean professional baseball fans von Sung-bae Roger Park, Sang-hyun Shin, Jungtaek Shin

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Visual Signs/Logo-Identity in the Major League Baseball Facility: Case Study of Tropicana Field von Sung-Bae Roger Park, J. Andrew Choi

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