Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations von Gruen, Thomas W., Summers, John O., Acito, Frank

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Guidelines for Conducting Research and Publishing in Marketing: From Conceptualization through the Review Process von Summers, J. O.

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An Initial Evaluation of Industrial Buyers' Impressions of Salespersons' Nonverbal Cues von Leigh, Thomas W., Summers, John O.

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An Assessment of Country of Origin Effects Under Alternative Presentation Formats von Lim, Jeen-Su, Darley, William K, Summers, John O

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Purchasing Agents' Use of Negotiation Strategies von Perdue, Barbara C., Summers, John O.

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Less Information Is Better? von Summers, John O.

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Generalized Change Agents and Innovativeness von Summers, John O.

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On the Validity and Reliability of Direct Similarity Judgments von Summers, John O., MacKay, David B.

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Checking the Success of Manipulations in Marketing Experiments von Perdue, Barbara C., Summers, John O.

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Overlap of Opinion Leadership across Consumer Product Categories von King, Charles W., Summers, John O.

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Heuristics and Biases in the Intuitive Projection of Retail Sales von Cox, Anthony D., Summers, John O.

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Checking the Success of Manipulations in Marketing Experiments von Perdue, Barbara C., Summers, John O.

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Perceptions of Interfirm Power and Its Use within a Franchise Channel of Distribution von Frazier, Gary L., Summers, John O.

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Perceptions of Interfirm Power and Its Use within a Franchise Channel of Distribution von Frazier, Gary L., Summers, John O.

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Interfirm Influence Strategies and Their Application within Distribution Channels von Frazier, Gary L., Summers, John O.

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Interfirm Influence Strategies and Their Application within Distribution Channels von Frazier, Gary L., Summers, John O.

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A Non-Experimental Investigation of Demand Artifacts in a Personal Selling Experiment von Lim, Jeen-Su, Summers, John O.

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Media Exposure Patterns of Consumer Innovators von Summers, John O.

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Purchasing Agents' Use of Negotiation Strategies von Perdue, Barbara C., Summers, John O.

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Perceived Risk and Composition Models for Multiattribute Decisions von Pras, Bernard, Summers, John O.

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