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    Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage: Evidence from the manufacturing industry

    Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage: Evidence from the manufacturing industry von Hossain, Md Afnan, Agnihotri, Raj, Rushan, Md Rifayat Islam, Rahman, Muhammad Sabbir, Sumi, Sumaiya Farhana

    Veröffentlicht in Industrial marketing management

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    Marketing analytics capability, artificial intelligence adoption, and firms’ competitive advantage: Evidence from the manufacturing industry

    Marketing analytics capability, artificial intelligence adoption, and firms’ competitive advantage: Evidence from the manufacturing industry von Hossain, Md Afnan, Agnihotri, Raj, Islam, Md Rifayat, Rahman, Muhammad Sabbir, Sumi, Sumaiya Farhana


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