Congruence relationships between the choice of major and stereotypes: The case for agribusiness programs within a business school setting von Magnier, Alexandre, Van Auken, Stuart, Palacios Rivera, Jamille

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Observations on latent need revelation through problem detection analysis von Van Auken, Stuart

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Exploring thought processing similarity using attitudinal constructs: a Chinese versus U.S. contrast von Van Auken, Stuart, Ritchie, William J., Wells, Ludmilla Gricenko, Borgia, Daniel J.

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A Cross-Country Construct Validation of Cognitive Age von Van Auken, S.

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Assessing emphasis gaps among MBA alumni: a model framework von Stuart Van Auken, Chrysler, Earl, Wells, Ludmilla Gricenko

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A Gap Analysis Approach to Marketing Curriculum Assessment: A Study of Skills and Knowledge von Davis, Richard, Misra, Shekhar, van Auken, Stuart

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Creating Positive Group Project Experiences: An Examination of the Role of the Instructor on Students’ Perceptions of Group Projects von Chapman, Kenneth J., van Auken, Stuart

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Assessing the nomological validity of a cognitive age segmentation of Japanese seniors von Van Auken, Stuart, Barry, Thomas E

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An Assessment of the Trait Validity of Cognitive Age Measures von Van Auken, Stuart, Barry, Thomas E.

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Assessing the role of business faculty values and background in the recognition of an ethical dilemma von Van Auken, Stuart

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From consumer panels to big data: An overview on marketing data development von Van Auken, Stuart

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Relating Pedagogical Preference of Marketing Seniors and Alumni to Attitude toward the Major von Davis, Richard, Misra, Shekhar, van Auken, Stuart

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Russian Advertising Attitudes: Reassessing the Two-Factor Model von Wells, Ludmilla Gricenko, Auken, Stuart Van, Ritchie, William J

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Using Indices of Student Satisfaction to Assess an MIS Program von Chrysler, Earl, Auken, Stuart Van

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Validating across-class brand anchoring theory: Issues and implications von Van Auken, Stuart, Adams, Arthur J

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Using an Exemplar to Teach Attitudinal Formation, Attitudinal Change and Consumer Defense Mechanisms: The Motel Selection Problem von Van Auken, Stuart

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The Relative Value of Skills, Knowledge, and Teaching Methods in Explaining Master of Business Administration (MBA) Program Return on Investment von van Auken, Stuart, Wells, Ludmilla Gricenko, Chrysler, Earl

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Across- versus within-class comparative advertising: Insights into prestige class anchoring von Van Auken, Stuart, Adams, Arthur J.

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Action and reaction in the evolution of business school missions von Cotton, Chester C, McKenna, John F, Van Auken, Stuart, Meuter, Matthew L

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Assessing Materialism among the Future Elites of China von Van Auken, Stuart, Wells, Ludmilla Gricenko, Borgia, Daniel J.

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