Xenocentrism, Ethnocentrism, and Global Culture Influence on Consumer Preference for Global and Local Brands von Cucato, Jussara da S. T., Bizarrias, Flávio S., Strehlau, Vivian I., Rocha, Thelma, Silva, Dirceu

Volltext

Country or Brand: What Matters to Younger Millennials? von Moraes, Sergio Garrido, Strehlau, Vivian Iara

Volltext

Investigating global brand preference bias among low-status consumers: a study on the mechanisms of its accentuation and mitigation von Bizarrias, Flavio Santino, Strehlau, Vivian Iara, Cucato, Jussara da Silva Teixeira, Moraes, Sergio Garrido, Strehlau, Suzane

Volltext

Middle-age brand identity crisis von Cruz Costa Alves, Antonio Pedro, Rodrigues, Fabiano, Strehlau, Vivian Iara

Volltext

escolha de destinos turísticos por pessoas com deficiência visual usuárias de cão-guia: motivações, facilitadores e inibidores da escolha von Delmanto, Aline, Strehlau, Vivian Yara

Volltext

Choosing Identity in the Global Cultural Supermarket: The German Consumption of the Afro-Brazilian Capoeira von Porto da Rocha, Mariana Bussab, Strehlau, Vivian Iara

Volltext

Understanding profiles of preference for sustainable products: the conditional influence of skepticism from social capital von Flavio Santino Bizarrias, Jusssara Silva Teixeira Cucato, Vivian Iara Strehlau, Carlos Kazunari Takahashi, Gonçalves, Renata Benigna

Volltext

Tourist destination choice: A bibliometric study von Claudio Sunao Saito, Vivian Iara Strehlau

Volltext

Consumer dispositions in multicultural contexts: a framework proposition von Salomao, Miriam Tais, Sergio Garrido Moraes, Porto-da-Rocha, Mariana Bussab, Vivian Iara Strehlau

Volltext

Relationship and search for discounts, and their effects on loyalty and e-commerce, when mediated by satisfaction and trust von Bizarrias, Flávio Santino, Cucato, Jussara da Silva Teixeira, Strehlau, Vivian Iara, Ferreira, Marlette Cassia Oliveira, Da Silva, Jussara Goulart

Volltext

Consumer dispositions: Meanings and non-meanings of outgroup favourability von Salomão, Miriam Taís, Strehlau, Vivian Iara, Silva, Susana C.

Volltext

Can Individuals with Power Distance Consume Luxury? A Model for Inclusion Through Social Capital and Social Approval von Bizarrias, Flávio Santino, Cucato, Jussara da Silva Teixeira, Strehlau, Vivian Iara, Strehlau, Suzane

Volltext

When place brand and place logo matches: VRIO applied to place branding von Gondim Mariutti, Fabiana, Strehlau, Vivian Iara, Loomis, John James, Herrero, Eliana

Volltext

CRISE DE MEIA-IDADE DA IDENTIDADE DE MARCA von Cruz Costa Alves, Antonio Pedro, Rodrigues, Fabiano, Strehlau, Vivian Iara

Volltext

The Relationship between Brand Attachment and Consumers' Emotional Well-Being von Aureliano-Silva, Leonardo, Strehlau, Suzane, Strehlau, Vivian

Volltext

Escolha de destino turístico: Estudo bibliométrico com análise de citação e co-citação de autores von Saito, Claudio Sunao, Strehlau, Vivian Iara

Volltext

País ou Marca: O que Importa para os Millennials mais Jovens? von Moraes, Sergio Garrido, Strehlau, Vivian Iara

Volltext

Image of Brazil: similarities and differences in the assessment in ten countries von Souza, Eber Celoto, Strehlau, Vivian Iara, Silva, Dirceu Da, Strehlau, Suzane

Volltext

Compreendendo perfis de preferência por produtos sustentáveis: a influência condicional do ceticismo a partir do capital social von Bizarrias, Flavio Santino, Cucato, Jusssara Silva Teixeira, Strehlau, Vivian Iara, Takahashi, Carlos Kazunari, Gonçalves, Renata Benigna

Volltext

Disposições do consumidor em contextos multiculturais: uma proposta de organização conceitual von Salomao, Miriam Tais, Sergio Garrido Moraes, Porto-da-Rocha, Mariana Bussab, Vivian Iara Strehlau

Volltext