Social ties and online word of mouth von Steffes, Erin M., Burgee, Lawrence E.

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Edutainment with Videos and its Positive Effect on Long Term Memory von Steffes, Erin M

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Why are some modes of acquisition more profitable? A study of the credit card industry von Steffes, Erin M, Murthi, B P S, Rao, Ram C

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Developmental Language Disorder Terminology: A Survey of Speech-Language Pathologists' Use and Knowledge von Steffes, Erin, Finestack, Lizbeth H

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Acquisition, affinity and rewards: Do they stay or do they go? von M. Steffes, Erin, Murthi, B P S, Rao, Ram C

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What price loyalty? A fresh look at loyalty programs in the credit card industry von Murthi, B P S, Steffes, Erin M, Rasheed, Abdul A

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Everyone’s a Winner: The Initiation and Effectiveness of an Intracollegiate Sales Competition von Magnotta, Sarah R., Peev, Plamen, Steffes, Erin

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HOOK, LINE, AND SINKER: CATCHING AND MAINTAINING STUDENTS' ATTENTION WITH MARKETING HOOKS von Magnotta, Sarah, Thomas, Veronica L., Steffes, Erin, Chang, Hua, Vinuales, Gema

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DESCRIPTION AND EVALUATION OF AN INNOVATIVE SEGMENTATION, TARGETING, AND POSITIONING ACTIVITY USING STUDENT PERCEIVED LEARNING AND ACTUAL STUDENT LEARNING von Vinuales, Gema, Magnotta, Sarah R., Steffes, Erin, Kulkarni, Gauri

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Developing a measure of risk adjusted revenue (RAR) in credit cards market: Implications for customer relationship management von Singh, Shweta, Murthi, B.P.S., Steffes, Erin

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The effect of promotional interest rates on customer borrowing and payment behavior in the credit card industry von Murthi, B. P. S., Girju, Marina, Steffes, Erin

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Role-Playing in a Consumption Context: An Experiential Learning Activity Focused on the Consumer Decision-Making Process von Thomas, Veronica L, Magnotta, Sarah R, Chang, Hua, Steffes, Erin

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The Reliability of Crowdsource Grading in a Creative Marketing Project Context von Duverger, Philippe, Steffes, Erin M

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Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching von Bakhtiari, Ali, Murthi, B.P.S., Steffes, Erin

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Using YouTube Videos as a Primer to Affect Academic Content Retention von Duverger, Philippe, Steffes, Erin M

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Internal Marketing at Continental Airlines: Convincing Employees That Management Knows Best von Prasad, Ashutosh, Steffes, Erin

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Comparative Effects of Glucose-Lowering Medications on Kidney Outcomes in Type 2 Diabetes: The GRADE Randomized Clinical Trial von Wexler, Deborah J, de Boer, Ian H, Ghosh, Alokananda, Younes, Naji, Bebu, Ionut, Inzucchi, Silvio E, McGill, Janet B, Mudaliar, Sunder, Schade, David, Steffes, Michael W, Tamborlane, William V, Tan, Meng H, Ismail-Beigi, Faramarz

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Association of Baseline Factors With Glycemic Outcomes in GRADE: A Comparative Effectiveness Randomized Clinical Trial von Garvey, W Timothy, Cohen, Robert M, Butera, Nicole M, Kazemi, Erin J, Younes, Naji, Rosin, Samuel P, Suratt, Colleen E, Ahmann, Andrew, Hollander, Priscilla A, Krakoff, Jonathan, Martin, Catherine L, Seaquist, Elizabeth, Steffes, Michael W, Lachin, John M

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Core versus specialty rotations do not affect students’ surgical development von Kandagatla, Pridvi, Rinaldi, Rachel, Adas, Ziad Al, Abdallah, Hatem, Field, Erin, Steffes, Christopher, Kabbani, Loay

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Design, rationale and protocol for Glycemic Observation and Metabolic Outcomes in Mothers and Offspring (GO MOMs): an observational cohort study von Scholtens, Denise, LeBlanc, Erin S, Vesco, Kimberly K, Amy, David, Bays, Kristi, Massimino, Stefan, Robinson, Sperry, Schell, Katrina, Walters, Gillian A, Hillier, Teresa A, Oshiro, Caryn, Cordero, Sandra, Howick, Connor, Kim, Lisa, Martinez, Yannica Theda, Pishchalenko, Olena, Wastlova, Vladka, Zork, Noelia, Mourad, Mirella, Lonier, Jacqueline, Reddy, Uma, Acevedo, Jayleen, Castillo, Jose, Gomez, Michael, Peguero, Belgica, Facco, Francesca, Feghali, Maisa, Bocan, Heather, Stramowski, Savannah, Powe, Camille E, Edlow, Andrea, Barth, William, Nathan, David, Azevedo, Robin, Baez, Arantxa Medina, Iroajanma, Chinenye, Larkin, Mary, Maya, Jacqueline, Michalopoulos, Chloe, Neamonitaki, Nefeli, Thangthaeng, Nopporn, Yee, Lynn, Lowe, William, Grobman, William, Szmuilowicz, Emily, Aguirre, Alyssa, Guevara, Evelyn, Mallett, Gail, Matos, Samantha, Tyagi, Shubhi, Spadola, Alexandra, Catalano, Patrick, Azimirad, Afshin, Werner, Erika, Rouse, Dwight, Malloy, Madeline, Parra, Floralba, Sherr, Jennifer, Merriam, Audrey, Bitterman, Sherrie, Considine, Elizabeth, Leventhal, Jessica, Perley, Lauren, Rink, Linda, Steffen, Amy, Thompson, Beatrix, Zgorski, Melinda, Steffes, Michael, Arends, Valerie, Killeen, Anthony, Siddique, Juned, Bustamante, Patricia, Cheung, Ying (Jennifer), Freeze, Carmen Edith, Grott, Tania, Kuang, Alan, Tull, Mary Beth, Linder, Barbara

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