How Gay–Straight Alliance Groups Mitigate the Relationship Between Gay-Bias Victimization and Adolescent Suicide Attempts von Davis, Brennan, PhD, Royne Stafford, Marla B., PhD, Pullig, Chris, PhD

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Sales promotions for preorder products: The role of time‐of‐release von Jha, Subhash, Deitz, George D., Hart, Phillip, Royne Stafford, Marla B.

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Research and Publishing in the Journal of Advertising: Making Theory Relevant von Royne, Marla B.

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How to Use the Power of Advertising To Enhance Social Good: Introducing a Special Issue On Prosocial Advertising Messages von Stafford, Marla B Royne

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Haptic information processing and need for touch in product evaluation von Jha, Subhash, Balaji, M.S, Stafford, Marla B. Royne, Spears, Nancy

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Analyzing the Effectiveness Of Pro-Social Advertising Appeals von Stafford, Marla B Royne

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Pride, Guilt, and Self-Regulation in Cause-Related Marketing Advertisements von Coleman, Joshua T., Royne (Stafford), Marla B., Pounders, Kathrynn R.

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The dance between darkness and light: a systematic review of advertising's role in consumer well-being (1980-2020) von Gilbert, Jonathan Ross, Stafford, Marla B. Royne, Sheinin, Daniel A., Pounders, Kathrynn

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Special Issue Preview: Analyzing the Effectiveness Of Pro-Social Advertising Appeals von Stafford, Marla B. Royne

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The Evolution of Services Advertising in a Services-Driven National Economy: An Analysis of Progress and Missed Opportunities von Stafford, Marla B. Royne, Reilly, Tim, Grove, Stephen J., Carlson, Les, Bhandari, Rishi, Copeland, John

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Handling Observations with Low Interrater Agreement Values von Liu, Gensheng, Amini, Mohammad M., Babakus, Emin, Stafford, Marla B. Royne

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How Liberals and Conservatives Respond to Equality-Based and Proportionality-Based Rewards in Charity Advertising von Lee, Younghwa, Yoon, Sukki, Lee, Young Woo, Royne, Marla B.

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The Public Health Implications of Consumers' Environmental Concern and Their Willingness to Pay for an Eco-Friendly Product von ROYNE, MARLA B., LEVY, MARIAN, MARTINEZ, JENNIFER

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Cross-cultural examination of online shopping behavior: A comparison of Norway, Germany, and the United States von Smith, Rachel, Deitz, George, Royne, Marla B., Hansen, John D., Grünhagen, Marko, Witte, Carl

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The Effectiveness of Benefit Type and Price Endings in Green Advertising von Royne, Marla B., Martinez, Jennifer, Oakley, Jared, Fox, Alexa K.

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Customer e-complaining behaviours using social media von Balaji, M. S., Jha, Subhash, Royne, Marla B.

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The human lens: How anthropomorphic reasoning varies by product complexity and enhances personal value von Hart, Phillip M., Jones, Shawn R., Royne, Marla B.

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Charitable motivations: the role of prestige and identification von Peasley, Michael C., Coleman, Joshua T., Royne, Marla B.

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An expanded model of logistics service quality: Incorporating logistics information technology von Bienstock, Carol C., Royne, Marla B., Sherrell, Dan, Stafford, Thomas F.

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Consumer acceptance of online auctions: An extension and revision of the TAM von Stern, Barbara B., Royne, Marla B., Stafford, Thomas F., Bienstock, Carol C.

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