The Prowess and Pitfalls of Bayesian Structural Equation Modeling: Important Considerations for Management Research von Stromeyer, William R., Miller, Jason W., Sriramachandramurthy, Rajendran, DeMartino, Richard

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Interact with me on my terms: a four segment Facebook engagement framework for marketers von Hodis, Monica Alexandra, Sriramachandramurthy, Rajendran, Sashittal, Hemant C.

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Entifying your brand among Twitter-using millennials von Sashittal, Hemant C., Hodis, Monica, Sriramachandramurthy, Rajendran

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Targeting college students on Facebook? How to stop wasting your money von Sashittal, Hemant C., Sriramachandramurthy, Rajendran, Hodis, Monica

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Is Your Brand a Living Entity? von Sashittal, Hemant C, Hodis, Monica, Sriramachandramurthy, Rajendran

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Looking Inside the Black Box of Growth Efforts in Declining Small Firms: The Role of Growth Factors, Planning, and Implementation von DeMartino, Richard, Sriramachandramurthy, Rajendran, Miller, Joseph C., Angelis, John N.

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Spyware and Adware: How Do Internet Users Defend Themselves? von Sriramachandramurthy, Rajendran, Balasubramanian, Siva K., Alexandra Hodis, Monica

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Consumer engagement: the role of social currency in online reviews von Kesgin, Muhammet, Murthy, Rajendran S.

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Brand Coolness von Warren, Caleb, Batra, Rajeev, Loureiro, Sandra Maria Correia, Bagozzi, Richard P.

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La industria del juguete en Facebook. El engagement con los usuarios durante la campaña de Navidad 2014-15 von Díaz-Campo, Jesús, Fernández-Gómez, Erika

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ORGANIZING A FRAMEWORK FOR CUSTOMER VALUE MANAGEMENT IN ONLINE MEDIA RELATIONSHIPS von Kukkonen, Elina

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