Lincoln hit the right note with millennials; BEST CORPORATE/BRAND IDENTITY CAMPAIGN von Springer, Jon

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What the PGA-LIV combination means for marketers; Surprise deal ends the golf wars but controversial backing could put advertisers in the rough von Springer, Jon

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Why Coke tapped League of Legends for its new 'Creations' flavor; Oana Vlad on the 'experience points' Coke has earned, and why gaming is the new kitchen table von Springer, Jon

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Fast-feeders are trying AI to trim costs, boost sales; From drive-thru automation to app-based payments, chains are turning to tech to save money and make more sales. Are celebrity... von Springer, Jon

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Ad Age A-List Awards 2023; Experiential marketing firm Cartwheel's 'accordion' model leads to $6.28 million in revenue von Springer, Jon

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The biggest marketing trends heading into the new year; Industry executives discuss Gen Zalpha, the economy, in-house agencies and the Twitter 'Hellscape' von Springer, Jon

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Behind Kraft Singles' rap battle marketing and other pop culture plays; Brand manager Kelsey Rice discusses finding a 'brazen' voice von Springer, Jon

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How food brands can win on TikTok; Experts share tips on how food and restaurant brands can succeed on the app von Springer, Jon

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Behind the marketing fueling the canned cocktail craze; The hottest summer trend in alcohol: a new wave of portable cocktails and spirit-based seltzers, from canned Jack Coke to th... von Springer, Jon

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Bud Light is ailing-- can a new agency fix it? Behind the struggles--and opportunities--of the nation's largest beer brand as it embarks on a major transition von Springer, Jon

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Kellogg bets on snacking--what the breakup means for brands; The food giant will spin off breakfast cereal and plant-based units von Springer, Jon

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NFL signs Little Caesars as new pizza sponsor von Springer, Jon

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How AB InBev infused core business with creativity; The beer giant's global chief marketing officer says approaching consumers as people, not statistics, is a 'gigantic shift in mi... von Springer, Jon

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Inside PepsiCo's new innovation approach; The food and beverage giant reveals the data science it uses to get products to market sooner--including Reddit chatter von Springer, Jon

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Domino's hopes for some levitation from 'Stranger Things' promo von Springer, Jon

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How a Brazilian soccer team is marketing to U.S. fans--and what it means for global sports branding; Storied but little-known Flamengo franchise eyes superbrand status in an increa... von Springer, Jon

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How PepsiCo is scaling its multicultural and equity efforts; Derek Lewis, PepsiCo's new multicultural and equity president, details his new duties and offers a broader perspective... von Springer, Jon

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What's at stake for brands as they leave Russia; McDonald's will surrender $50 million in revenue every month its temporary pause lasts; beverage brands likely to take a bigger los... von Springer, Jon

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Design Branding Agency of the Year Jones Knowles Ritchie; In work for Burger King and MM's, shop achieved 'maximum x-osity' von Springer, Jon

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MLB lockout leaves brands stranded--'it's embarrassing'; Marketers could swing for alternatives as the league begins losing out on an estimated $1 billion in annual ad revenue von Springer, Jon

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