Story-selling: Creating and sharing authentic stories that persuade von Spiller, Lisa D

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Sales Education in the United States: Perspectives on Curriculum and Teaching Practices von Spiller, Lisa D., Kim, Dae-Hee, Aitken, Troy

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Curriculum currency: integrating direct and interactive marketing content in introductory marketing courses von Spiller, Lisa D, Scovotti, Carol

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Branding the Candidate: Marketing Strategies to Win Your Vote von Spiller, Lisa D, Bergner, Jeff, Schultz, Don E

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Assessing the Pedagogical Value of Branded Digital Marketing Certification Programs von Spiller, Lisa, Tuten, Tracy

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Analyzing media types and content orientations in Facebook for global brands von Kim, Dae-Hee, Spiller, Lisa, Hettche, Matt

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Cross-Border Student Collaborations: Opportunities for Videoconferencing von Scovotti, Carol, Spiller, Lisa D.

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Integrating Metrics Across the Marketing Curriculum: The Digital and Social Media Opportunity von Spiller, Lisa, Tuten, Tracy

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Physicians' Perceptions and Uses of Commercial Drug Information Sources: An Examination of Pharmaceutical Marketing to Physicians von Spiller, Lisa D., Wymer, Walter W.

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Branding the Candidate von Spiller, Lisa D

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JAE Guest Editor Comments von Peltier, James W., Spiller, Lisa D.

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Experiential Learning in Capstone Courses through the Great Case Debate von Scovotti, Carol, Spiller, Lisa D.

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50 Ways to Enhance Student Career Success in and out of Advertising and Marketing Classrooms von Spiller, Lisa D., Marold, David W., Markovitz, Harvey, Sandler, Dennis

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Senior citizen discount programs: which seniors to target and why von Spiller, Lisa D., Hamilton, Richard A.

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How to Prepare Your Students to Become IDM (Interactive Direct Marketing) Professionals by Using the DMEF's Collegiate ECHO Challenge as a Teaching Aid von Spiller, Lisa D., Markovitz, Harvey, Marold, David W.

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Opinions about privacy: does the type of information used for marketing purposes make a difference? von Hamilton, Richard A., Spiller, Lisa D.

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Suggested Readings von Spiller, Lisa D, Bergner, Jeff

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Introduction: In the Beginning von Spiller, Lisa D, Bergner, Jeff

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Epilogue: Looking Back . . . Looking Forward von Spiller, Lisa D, Bergner, Jeff

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Chapter Three: The Candidate as Chameleon von Spiller, Lisa D, Bergner, Jeff

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