Risk, uncertainty and the theory of planned behavior: A tourism example von Quintal, Vanessa Ann, Lee, Julie Anne, Soutar, Geoffrey N.

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Tourists’ intention to visit a country: The impact of cultural distance von Ng, Siew Imm, Lee, Julie Anne, Soutar, Geoffrey N.

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Personifying Destinations: A Personal Values Approach von Ye, Sheng, Lee, Julie A., Sneddon, Joanne N., Soutar, Geoffrey N.

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Conceptualizing word-of-mouth activity, triggers and conditions: an exploratory study von Mazzarol, Tim, Sweeney, Jillian C, Soutar, Geoffrey N

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Commercialisation and Innovation Strategy in Small Firms: Learning to Manage Uncertainty von Mazzarol, Tim, Reboud, Sophie, Clark, Delwyn, Moore, Monique, Malone, Peter, Soutar, Geoffrey N

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VALUE, SATISFACTION AND BEHAVIORAL INTENTIONS IN AN ADVENTURE TOURISM CONTEXT von Williams, Paul, Soutar, Geoffrey N.

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Measuring values using best-worst scaling: The LOV example von Lee, Julie Anne, Soutar, Geoffrey N., Louviere, Jordan

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"Push-pull" factors influencing international student destination choice von Mazzarol, Tim, Soutar, Geoffrey N

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The Effect of Global Company Animosity on Global Brand Attitudes in Emerging and Developed Markets: Does Perceived Value Matter? von Alden, Dana L., Kelley, James B., Riefler, Petra, Lee, Julie A., Soutar, Geoffrey N.

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Self-determination theory and consumer behavioural change: Evidence from a household energy-saving behaviour study von Webb, Dave, Soutar, Geoffrey N., Mazzarol, Tim, Saldaris, Patricia

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International students’ university preferences: how different are Malaysian and Chinese students? von Kamal Basha, Norazlyn, Sweeney, Jillian C, Soutar, Geoffrey N

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Online brand advocacy and brand loyalty: a reciprocal relationship? von Wilk, Violetta, Soutar, Geoffrey N, Harrigan, Paul

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CAPTURING AND CO-CREATING STUDENT EXPERIENCES IN SOCIAL MEDIA: A SOCIAL IDENTITY THEORY PERSPECTIVE von Fujita, Momoko, Harrigan, Paul, Soutar, Geoffrey N.

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The role of perceived risk in the quality-value relationship: A study in a retail environment von Sweeney, Julian C., Soutar, Geoffrey N., Johnson, Lester W.

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Word of mouth antecedents in an educational context: a Singaporean study von Teo, Raymond, Soutar, Geoffrey N

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Schwartz Values Clusters in the United States and China von Lee, Julie Anne, Soutar, Geoffrey N., Daly, Timothy M., Louviere, Jordan J.

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NAVIGATING ONLINE BRAND ADVOCACY (OBA): AN EXPLORATORY ANALYSIS von Wilk, Violetta, Harrigan, Paul, Soutar, Geoffrey N.

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Exploring wool apparel consumers’ ethical concerns and preferences von Nicola Sneddon, Joanne, N. Soutar, Geoffrey, Ann Lee, Julie

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Enhancing member-institution relationships through social media: The role of other-user engagement behavior and similarity perceptions von Fujita, Momoko, Harrigan, Paul, Soutar, Geoffrey N., Kumar Roy, Sanjit, Roy, Rajat

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Word of mouth: measuring the power of individual messages von Sweeney, Jillian C, Soutar, Geoffrey N, Mazzarol, Tim

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