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Sources: The Library PR Handbook: High-Impact Communications
Veröffentlicht in Reference and user services quarterly
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Book PR: do readers influence on the communication of publishing company?
Veröffentlicht in Innovative marketing
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PR COMMUNICATIONS OF PUBLISHING HOUSES AS A SCIENTIFIC OBJECT
Veröffentlicht in Ìntegrovanì komunìkacìï
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Business Information Reviews : New Marketing sources from Kogan Page: Hague, Paul N. The Industrial Market Research Handbook. Kogan Page, 356pp, ISBN 0 85038 866X, £20. PR Week. Marketing and Public Relations Handbook 1986. Kogan Page in association with PR Week, 172pp, ISBN 0 85091 054 5, £12.95. London Creative Listings 85-6. Kogan Page, 242pp, ISBN 0 85091 071 5, £15.00
Veröffentlicht in Business Information Review
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Business Information Reviews : New Marketing sources from Kogan Page: Hague, Paul N. The Industrial Market Research Handbook. Kogan Page, 356pp, ISBN 0 85038 866X, £20. PR Week. Marketing and Public Relations Handbook 1986. Kogan Page in association with PR Week, 172pp, ISBN 0 85091 054 5, £12.95. London Creative Listings 8
Veröffentlicht in Business information review
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