Statistical Inference for the Factor Model Approach to Estimate Causal Effects in Quasi-Experimental Settings von Li, Kathleen T., Sonnier, Garrett P.

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A Dynamic Model of the Effect of Online Communications on Firm Sales von Sonnier, Garrett P., McAlister, Leigh, Rutz, Oliver J.

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A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising von RUTZ, OLIVER J., BUCKLIN, RANDOLPH E., SONNIER, GARRETT P.

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Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error von Sonnier, Garrett P., Rutz, Oliver J., Ward, Adrian F.

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A New Method to Aid Copy Testing of Paid Search Text Advertisements von RUTZ, OLIVER J., SONNIER, GARRETT P., TRUSOV, MICHAEL

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The market value for product attribute improvements under price personalization von Sonnier, Garrett P.

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VANISH regularization for generalized linear models von Rutz, Oliver J., Sonnier, Garrett P.

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The Evolution of Internal Market Structure von Rutz, Oliver J., Sonnier, Garrett P.

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Economic Integration and International Agricultural Trade: The Case of Central and Eastern Europe von Kennedy, P. Lynn, Sonnier, Garrett P.

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