The Stochastic Volatility Option Pricing Model: Evidence from a Highly Volatile Market von Woraphon WATTANATORN, Kedwadee SOMBULTAWEE

Volltext

Marketing-operations alignment: A review of the literature and theoretical background von Sombultawee, Kedwadee, Boon-itt, Sakun

Volltext

Management of social selling and B2B customer-brand engagement: Is direct selling on social media good for your brand and relationships? von Sombultawee, Kedwadee, Wattanatorn, Woraphon

Volltext

The customer experience in Thailand's multichannel retail environments von Sombultawee, Kedwadee, Tansakul, Thanchanok

Volltext

Antecedents and consequences of e-commerce adoption for SMEs

Volltext

The impact of trust on purchase intention through omnichannel retailing von Sombultawee, Kedwadee, Wattanatorn, Woraphon

Volltext

The Stochastic Volatility Option Pricing Model: Evidence from a Highly Volatile Market von WATTANATORN, Woraphon, SOMBULTAWEE, Kedwadee

Volltext

Marketing–operations alignment: scale development and validation von Sombultawee, Kedwadee, Boon-Itt, Sakun

Volltext

Mobile Commerce Switching Intentions in Thai Consumers von Sombultawee, Kedwadee

Volltext

COVID-19 and Supply Chain Management: A Review with Bibliometric von Sombultawee, Kedwadee, Lenuwat, Pattama, Aleenajitpong, Natdanai, Boon-itt, Sakun

Volltext

Marketing operations alignment: A systematic literature and citation network analysis review von Sombultawee, Kedwadee, Boon-itt, Sakun

Volltext

Empirical Analysis of Marketing Factors Affecting Future Intention toward Furniture Store Brand in Bangkok von Sombultawee, Kedwadee

Volltext

The Analysis of Relationship between Employment Requirement and Types of Job: The Effect on Welfare Allocation for the Elder in Hua Hin District, Prachuap Khiri Khan von Pasunon, Prasopchai, Chantuk, Thirawat, Sombultawee, Kedwadee

Volltext