The Effect of Engagement in Online Social Network on Susceptibility to Influence von Tussyadiah, S P., Kausar, Devi Roza, Soesilo, Primidya K. M.

Volltext

No longer green with envy: Objectifying and destroying negative consumer emotions von Soesilo, Primidya K. M., Morrin, Maureen L., Onuklu, Nese Nur Yazgan

Volltext

The effect of endorser and corporate credibility on perceived risk and consumer confidence: The case of technologically complex products von Soesilo, Primidya K. M., Gunadi, Willy, Arimbi, Intan R.

Volltext

Impact of Luxury Brand Retailer Co-Branding Strategy on Potential Customers: A Cross-Cultural Study von Wang, Shih-Ching, Soesilo, Primidya K., Zhang, Dan

Volltext

The effect of information exposure of contract manufacturing practice on consumers' perceived risk, perceived quality, and intention to purchase private label brand von Rahman, Fathony, Soesilo, Primidya K.M.

Volltext

Do Small Format Supermarkets Improve the Shopping Experience?: Field Study Assessment of Two Alternative U.S. Strategies von Lang, Mark, Soesilo, Primidya K. M, Lancioni, Richard

Volltext

Communicating While Distributing: Little Things That Matter to Consumers' Trust and Confidence in E-Commerce von SOESILO Primidya K.M., GUNADI Willy

Volltext

THE EFFECT OF CUSTOMER DEMOTION ON CONSUMER AFFECTIVE AND BEHAVIORAL RESPONSE IN RESTAURANT LOYALTY PROGRAMS von Rahman, Fathony, Soesilo, Primidya K M

Volltext

The Impact of Luxury Brand-Retailer Co-Branding Strategy on Consumers’ Evaluation of Luxury Brand Image: The Case of Taiwan von Wang, Shih-Ching, Soesilo, Primidya K., Zhang, Dan, Di Benedetto, C. Anthony

Volltext

The Influence Of The Website's Atmosphere On Online Consumer Behavior And Its Relationship To Flow: Case Study Of Online Travel In Indonesia von Kurniawan, Nanang F, Madiasto, Eko, Soesilo, Primidya KM

Volltext

Factors Affecting the Intention to Use Digital Banking Services: Case Study on Generation X in Greater Jakarta

Volltext

The Impact of Luxury Brand-Retailer Co-Branding Strategy on Consumers' Evaluation of Luxury Brand Image: the Case of U.S. Versus Taiwan von Wang, Shih-Ching, Soesilo, Primidya K, Zhang, Dan, DiBenedetto, C Anthony

Volltext