The Relationship Between Electronic Word-of-Mouth and Consumer Engagement: An Exploratory Study von Srivastava, Mukta, Sivaramakrishnan, Sreeram, Saini, Gordhan K.

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Mapping the themes and intellectual structure of customer engagement: a bibliometric analysis von Srivastava, Mukta, Sivaramakrishnan, Sreeram

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The impact of eWOM on consumer brand engagement von Srivastava, Mukta, Sivaramakrishnan, Sreeram

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Case Analysis II: Srikrishna Motors—Using Data to Manage Dealership Performance von Sivaramakrishnan, Sreeram

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Attitudinal factors, financial literacy, and stock market participation von Sivaramakrishnan, Sreeram, Srivastava, Mala, Rastogi, Anupam

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Case Analysis I: Managing Sales Team at Balram Beverages von Sivaramakrishnan, Sreeram

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Exploring The Triad of eWOM, eWOM Generator Engagement and Consumer Engagement: A Conceptual Framework von Srivastava, Mukta, Sivaramakrishnan, Sreeram

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Case Analysis: LPB, Stopping Territory Infringement von Sivaramakrishnan, Sreeram

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Swosti Foods: Decoding Distributor Financial Metrics von Sivaramakrishnan, Sreeram, Radhakrishnan, Aditya

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An Assessment of the Impact of Karma Yoga on Performance in Teams von Bali, Aditya, Kachwala, Tohid, Sivaramakrishnan, Sreeram

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Kurdola Product Portfolio Decision von Sivaramakrishnan, Sreeram, Hansaria, Vineet

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Do strong brands need sales promotion? An experimental study von Bhadra, Amit, Sivaramakrishnan, Sreeram

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