The interplay of innovation, brand, and marketing mix variables in line extensions von Sinapuelas, Ian Clark S., Wang, Hui-Ming Deanna, Bohlmann, Jonathan D.

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Information exchange in social networks for health care von Sinapuelas, Ian Clark, Ho, Foo Nin

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Do line extensions influence parent brand equity? An investigation of supermarket packaged goods von Clark Sinapuelas, Ian, Ram Sisodiya, Sanjay

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Effects of multitier private labels on marketing national brands von Akcura, M. Tolga, Sinapuelas, Ian Clark, Wang, Hui-Ming Deanna

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Do me-too brands price lower than the feature pioneer? von Clark S. Sinapuelas, Ian, Robinson, William T

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Entry for Supermarket Feature Me-Too Brands: An Empirical Explanation of Incidence and Timing von Sinapuelas, Ian Clark, Robinson, William T.

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Private Label Consumers and National Brand New Products: An Empirical Investigation von Sinapuelas, Ian Clark

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Order Fulfilment Options and Omni-channel Retailer Performance During the Pandemic von Sinapuelas, Ian Clark

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