Information exchange in social networks for health care von Sinapuelas, Ian Clark, Ho, Foo Nin

Volltext

The interplay of innovation, brand, and marketing mix variables in line extensions von Sinapuelas, Ian Clark S., Wang, Hui-Ming Deanna, Bohlmann, Jonathan D.

Volltext

Do me-too brands price lower than the feature pioneer? von Clark S. Sinapuelas, Ian, Robinson, William T

Volltext

Do line extensions influence parent brand equity? An investigation of supermarket packaged goods von Clark Sinapuelas, Ian, Ram Sisodiya, Sanjay

Volltext

Effects of multitier private labels on marketing national brands von Akcura, M. Tolga, Sinapuelas, Ian Clark, Wang, Hui-Ming Deanna

Volltext

Entry for Supermarket Feature Me-Too Brands: An Empirical Explanation of Incidence and Timing von Sinapuelas, Ian Clark, Robinson, William T.

Volltext

Private Label Consumers and National Brand New Products: An Empirical Investigation von Sinapuelas, Ian Clark

Volltext

Order Fulfilment Options and Omni-channel Retailer Performance During the Pandemic von Sinapuelas, Ian Clark

Volltext

Introduction to the special section “Brand and Innovation Interdependency” von Bayus, Barry, Brexendorf, Tim Oliver, Keller, Kevin Lane

Volltext

Brand Rating in the Age of Information Sharing von Shimizu, Akira

Volltext