Customer Self-Efficacy and Response to Service von McKee, Daryl, Simmers, Christina S., Licata, Jane

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Social Influence on Green Consumerism: Country and Gender Comparisons between China and the United States von Clark, Ronald A., Haytko, Diana L., Hermans, Charles M., Simmers, Christina S.

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Overall Customer Satisfaction with Banking Services (Mobile, Online, ATM, and Bank Teller): Comparison between the U.S. and China von Simmers, Christina S., Rast, Rebecca, Schaefer, Allen D., Haytko, Diana L.

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Marketing Mission: The Divergence in Missiological Thought between Pastors and Missionary Leadership von Reeb, Charity, Hermans, Charles M., Simmers, Christina S.

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The Importance of Fashion: The Chinese and U.S. Gen Y Perspective von Simmers, Christina S., Parker, R. Stephen, Schaefer, Allen D.

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Exergaming: virtual inspiration, real perspiration von Klein, Matthew J, Simmers, Christina S

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MILLENNIALS: FACTORS THAT INFLUENCE THE JOB SEARCH AFTER COLLEGE GRADUATION von Skiba, Jenifer, Simmers, Christina S, Cook, Sherry

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What's your preference?: An exploratory examination of the effect of human vs ATM vs online interactions on overall consumer satisfaction with banking services von Haytko, Diana L., Simmers, Christina S.

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What's your preference? von Haytko, Diana L., Simmers, Christina S.

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Examining the Effectiveness of Athlete Celebrity Endorser Characteristics and Product Brand Type: The Endorser Sexpertise Continuum von Christina S. Simmers, Datha Damron-Martinez, Diana L. Haytko

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Whitepaper Summary: Examining the Effectiveness of Athlete Celebrity Endorser Characteristics and Product Brand Type: The Endorser Sexpertise Continuum von Christina S. Simmers, Datha Damron-Martinez, Diana L. Haytko

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Telemedicine Visits After Hospital Discharge in Children With Medical Complexity von Simmers, Christian Wilton, Teague, Malinda, Letzkus, Lisa, Fang, Christina, Stevenson, Eleanor

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