Underdog effects: the role of consumption domain and retail crowding von Shirai, Miyuri

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Effects of price reframing tactics on consumer perceptions von Shirai, Miyuri

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The Role of Anthropomorphism in Consumer Evaluations of Sustainable Products: A Research Note von Shirai, Miyuri

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Understanding consumer perceptions of quality based on package size: the moderating role of the evaluation context von Shirai, Miyuri

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Unit pricing for multiple product sizes: identifying moderators and mediators of consumer evaluations von Shirai, Miyuri, Satomura, Takuya

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Effects of Quality and Price Appeals on Consumers’ Internal Reference Prices and Quality Perceptions von Shirai, Miyuri

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Analyzing Price Premiums for Foods in Japan: Measuring Consumers' Willingness to Pay for Quality-Related Attributes von Shirai, Miyuri

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Investigation of emotional responses to an unexpected price von Shirai, Miyuri

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Consumer Evaluation of Multiple Internal Reference Prices von Shirai, Miyuri

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Consumer expectations concerning timing and depth of the next deal von Shirai, Miyuri, Bettman, James R.

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Consumers' Perceptions of Price Premiums von Shirai, Miyuri

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Learning and the Cognitive Algebra of Price Expectations von Shirai, Miyuri, Meyer, Robert

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A Literature Review of Empirical Studies on Semantic Cues von Shirai, Miyuri

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価格の意味的手がかりの実証研究に関するレビュー、知見、および今後の研究課題 von 白井, 美由里

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SECURITY-ENSURING APPARATUS HAVING AN OPERATIONAL GUIDANCE FUNCTION von KUBO, MIYURI, SHIRAI, SHIRO, OGAHARA, SHUNJI

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