The Differential Effect of Ad Novelty and Message Usefulness on Brand Judgments von Sheinin, Daniel A., Varki, Sajeev, Ashley, Christy

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The effect of category‐specific temporal frame on temporal reframing of price von Chung, Miri, Sheinin, Daniel A.

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The effects of multiple-period promotions differing in frequency and depth on internal reference price von Sheinin, Daniel A., Della Bitta, Albert J.

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The Power of Politics in Branding von Matos, Geraldo, Vinuales, Gema, Sheinin, Daniel A.

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The Influence of Corporate Messages on the Product Portfolio von Biehal, Gabriel J, Sheinin, Daniel A

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Endometrial thickness following early miscarriage in IVF patients – is there a preferred management approach? von Karavani, Gilad, Alexandroni, Heli, Sheinin, Daniel, Dior, Uri P, Simon, Alex, Ben-Meir, Assaf, Reubinoff, Benjamin

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Effects of complete products on consumer judgments von Ozcan, Timucin, Sheinin, Daniel A

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Understanding Common Attribute Devaluation in Multifunctional Products von Ozcan, Timucin, Sheinin, Daniel A.

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Effects of complete products on consumer judgments von Ozcan, Timucin, Sheinin, Daniel A

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The Effects of Changing Attribute Composition on Judgments About Multifunctional Products von Ozcan, Timucin, Sheinin, Daniel A.

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The Effects of Experience with Brand Extensions on Parent Brand Knowledge von Sheinin, Daniel A

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The dance between darkness and light: a systematic review of advertising's role in consumer well-being (1980-2020) von Gilbert, Jonathan Ross, Stafford, Marla B. Royne, Sheinin, Daniel A., Pounders, Kathrynn

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The Influence of Corporate Messages on the Product Portfolio von Biehal, Gabriel J., Sheinin, Daniel A.

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Pricing store brands across categories and retailers von Sheinin, Daniel A, Wagner, Janet

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Derivative beliefs and evaluations von Sheinin, Daniel A, Dubé, Laurette, Schmitt, Bernd H

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The Disproportional Effects of Negative Information on Female Brands von Ozcan, Tim, Hattat, Ahmet M, Hair, Michael, Sheinin, Daniel A

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Positioning brand extensions: implications for beliefs and attitudes von Sheinin, Daniel A

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Extending brands with new product concepts: The role of category attribute congruity, brand affect, and brand breadth von Sheinin, Daniel A., Schmitt, Bernd H.

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Managing the Brand in a Corporate Advertising Environment: A Decision-Making Framework for Brand Managers von Biehal, Gabriel J., Sheinin, Daniel A.

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Corporate Advertising Pass-through onto the Brand: Some Experimental Evidence von Sheinin, Daniel A., Biehal, Gabriel J.

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