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    GRAPHIC ARTS (MANGA) AS A COMPONENT OF JAPANESE CULTURAL DIPLOMACY DETERMINING RUSSIAN AND KAZAKHSTANI CONSUMERS’ BEHAVIORAL INTENTIONS AND PERCEIVED COUNTRY IMAGE OF JAPAN

    GRAPHIC ARTS (MANGA) AS A COMPONENT OF JAPANESE CULTURAL DIPLOMACY DETERMINING RUSSIAN AND KAZAKHSTANI CONSUMERS’ BEHAVIORAL INTENTIONS AND PERCEIVED COUNTRY IMAGE OF JAPAN von Shapkin, Artyom, Varpahovskis, Eriks


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