Seeking Mass Market Acceptance for High-Technology Consumer Products von Higgins, Susan H., Shanklin, William L.

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Creatively managing for creative destruction von Shanklin, William L

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Offensive strategies for defense companies von Shanklin, William L.

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Crafting strategies for global marketing in the new millennium von Shanklin, William L., Griffith, David A.

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Creative Destruction as a Market Strategy von Neff, Michael C., Shanklin, William L.

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Stoking the small business engine von Shanklin, William L., Ryans, John K.

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Market Share is not Destiny von Shanklin, William L

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Selecting Sports Personalities as Celebrity Endorsers von Shanklin, William L., Miciak, Alan R.

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MARKET SHARE IS NOT DESTINY von Shanklin, William L.

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Market share is not destiny von Shanklin, William L

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Marketing High-technology Medical Equipment to Hospitals von Polley, Paulette J., Shanklin, William L.

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SIX TIMELESS MARKETING BLUNDERS von Shanklin, William L.

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SIX TIMELESS MARKETING BLUNDERS von Shanklin, William L.

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How Medium-Market-Share Companies Achieve Superior Profitability von Kuzma, Ann T., Shanklin, William L.

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Supply-Side Marketing Can Restore "Yankee Ingenuity" : Research Management von Shanklin, William L.

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How Medium-market-share Companies Achieve Superior Profitability von Kuzma, Ann T., Shanklin, William L.

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Fortune 500 dropouts von Shanklin, William L.

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Agency / Client Relationships as Seen by Influentials on Both Sides von Mary R. Hotz, Ryans, John K., Shanklin, William L., Mary K. Hotz, William K. Shanklin

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Corporate social responsibility: Another view von Shanklin, William L.

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Reflections on the future of marketing von Shanklin, William L

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