A Study on Store Image Attributes and Loyalty Behaviour von Perumal, Selvan

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Effects of Prior Negative Experience and Personality Traits on WeChat and TikTok Ad Avoidance among Chinese Gen Y and Gen Z von Cao, Ningyan, Isa, Normalisa Md, Perumal, Selvan

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Predicting Smartphone Brand Loyalty Using Four-Stage Loyalty Model von Seduram, Linda, Mamun, Abdullah Al, Salameh, Anas A., Perumal, Selvan, Shaari, Hasnizam

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The Predictors and Consequences of Personal Norms in Context of Organic Food Among Pakistani Consumers von Sandhu, Yawar Abbas, Perumal, Selvan A/l, Fauzi, Waida Irani Mohd

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Factors influencing attitudes and intentions towards smart retail technology von Perumal, Selvan, Qing, Yeoh Rong, Jaganathan, Mathivannan

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Synthesis, characterization and antimicrobial evaluation of imidazolyl thiazolidinedione derivatives von Moorthy, Perumal, Ekambaram, Sanmuga Priya, Perumal, Senthamil Selvan

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Green innovation performance! How to be achieved? A study applied on Malaysian manufacturing sector von Yusr, Maha Mohammed, Salimon, Maruf Gbadebo, Mokhtar, Sany Sanuri Mohd, Abaid, Wan Mohd Azwan Wan, Shaari, Hasnizam, Perumal, Selvan, Saoula, Oussama

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In vivo antiarthritic activity of the ethanol extracts of stem bark and seeds of Calophyllum inophyllum in Freund's complete adjuvant induced arthritis von Perumal, Senthamil Selvan, Ekambaram, Sanmuga Priya, Dhanam, T.

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Analytical method development and validation of simultaneous estimation of rabeprazole, pantoprazole, and itopride by reverse-phase high-performance liquid chromatography von Perumal, Senthamil Selvan, Ekambaram, Sanmuga Priya, Raja, Samundeswari

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THE STRATEGIC OPTIONS TO ENHANCE THE COMPETITIVE ADVANTAGE OF MALAYSIAN RESTAURANT SECTOR von Maha Mohammed YUSR, Sany Sanuri Mohd MOKHTAR, Maruf Gbadebo SALIMON, Selvan PERUMAL

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Comparative Analysis of Isoflavone and Protein Content in Different Varieties of Glycine max (L.) Merrill von Priya, Ekambaram Sanmuga, Selvan, Perumal Senthamil, Marudhupandian, Krishnamoorthy

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The antecedents’ strategies and processes of product innovation performance von Yusr, Maha Mohammed, Mokhtar, Sany Sanuri Mohd, Abaid, Wan Mohd Azwan Wan, Perumal, Selvan, Fauzi, Waida Irani Mohd

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Methanolic extract of O.umbellata L. exhibits anti-osteoporotic effect via promoting osteoblast proliferation in MG-63 cells and inhibiting osteoclastogenesis in RANKL-stimulated R... von Paramasivam, Sivasakthi, Perumal, Senthamil Selvan

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Automated biomedical material summarization using dwarf mongoose optimization with graph attention networks von Balasubramanian, Muthukumarasamy Pakkirisamy, Selvan, Perumal Senthamil

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ASSESSING THE EFFECT OF ONLINE BANKING SERVICE QUALITY ON CUSTOMER LOYALTY IN MALAYSIAN BANKING INDUSTRY: THE MEDIATING ROLE OF CUSTOMER SATISFACTION von Noormajidah Nordin, Selvan Perumal, Maria Abdul Rahman

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Effects of Risk Attitude and Time Pressure on the Perceived Risk and Avoidance of Mobile App Advertising among Chinese Generation Z Consumers von Cao, Ningyan, Isa, Normalisa Md, Perumal, Selvan

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The Moderating Effect of Strength of Manufacturer's Brands on the Relationship between Retailer's Relationship Satisfaction and Commitment: A Theoretical Model von Goaill, Majid Mapkhot, Perumal, Selvan, M Noor, Nor Azila

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A Study on Store Image Attributes and Loyalty Behaviour von Perumal, Selvan

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Exploring nexus among sensory marketing and repurchase intention: Application of S-O-R Model von Perumal, Selvan, Ali, Jawad, Shaarih, Hasnizam

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In silico Rationalization for Leads from Oldenlandia umbellata L. to Inhibit Multiple Molecular Targets Regulating Osteoporosis von Paramasivam, Sivasakthi, Perumal, Senthamil Selvan

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