Intention to use mobile payment systems among unorganised retailers in India von Karthik Ram, M., Selvabaskar, S.

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Examining the Availability of Digital Technologies and Analysis of the Preferences with Neural Network Analysis von M, Karthik Ram, S, Selvabaskar

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Mobile application adoption in business by the unorganized retailers and expanding the con-structs by using TAM, DOI, TOE theories von Ram, M. Karthik, Selvabaskar, S., Rajarathi, K., Guhan, R.

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A Critical Analysis of Inter-Relationship between Organs of Dividend Policy in Indian Pharmaceutical Industry von Dinesh, S, Selvabaskar, S, Surulivel, S.T., Alamelu, R, Ananthi, M.

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Consumer Perception and Attitude towards the Usage of M-Health Applications von Selvabaskar, S., Sivagami, K. G. Prasanna, Aishwarya, S.

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Management Education: A Strategic Vista by Balanced Scorecard Method von Alamelu, R., Selvabaskar, S., Sivasundaram Anushan, S.C.

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Factors Contributing and Curtailing Online Shopping Behavior: A Factor Analysis Approach von Sivasundaram Anushan, S. C., Selvabaskar, S., Alamelu, R.

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Factors Influencing Purchase of Fake FMCG Products among Urban and Rural Consumers – An Empirical Analysis von Alamelu, R., Surulivel, S. T., Cresenta Shakila Motha, L., Amudha, R., Selvabaskar, S.

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Glass Ceiling and Glass Escalator - An Ultimate Gender Divide in Urban Vicinity von Amudha, R., Cresenta Shakila Motha, L., Selvabaskar, S., Alamelu, R., Surulivel, S.

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Understanding the ‘Digital Divide’ - An Investigation of Mobile and Mobile Service Usage among Rural and Urban Consumers in Delta Districts of Tamil Nadu von Selvabaskar, S., Alamelu, R., Amudha, R., Surulivel, S. T., Cresenta Shakila Motha, L.

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Measuring Service Quality Dimension of Mobile Service Provider by University Student’s Perspective in Indian Scenario - A Structural Equation Model (SEM) Approach von Surulivel, S. T., Selvabaskar, S., Alamelu, R., Cresenta Shakila Motha, L., Amudha, R.

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Mind Maps and Employee Motivation - An Urban Perspective von Cresenta Shakila Motha, L., Amudha, R., Surulivel, S. T., Selvabaskar, S., Alamelu, R.

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Correlates of Employee Compensation and Commitment von Alamelu, R., Surulivel, S.T., Motha, L.Cresenta Shakila, Amudha, R., Selvabaskar, S.

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The Propensity of E-Commerce Acceptance Among Unorganized Retail Small-Medium Enterprises (SMEs) von Potluri, Rajasekhara Mouly, Vajjhala, Narasimha Rao

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A Study On Effectiveness Of Recovery Mechanism Of Npa With Special Reference To Indian Overseas Bank von Surulivel, Dr.S.T., Sabarish, R., S, Selvabaskar, V, Rengarajan, S, Dinesh

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Predicting Stock Price Using Artificial Neural Networks von K, Dr. Nigama, Alamelu, Dr. R, Selvabaskar, Dr. S., Sivagami, Dr. K.G. Prasanna

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Preference of e-Bike by Women in India–a Niche Market for Auto Manufacturers von Alamelu, Ramachandran, Sivasundaram Anushan, Chandrasekaran, Gandhi Selvabaskar, Sivasankara

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Role Of Visual Merchandise Elements In A Mall Environment von Selvabaskar, Dr.S., Sivagami, Dr.K.G.Prasanna, Nigama, Dr.K., Alamelu, Dr.R.

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