Antecedents and consequences of trust and satisfaction in buyer-seller relationships von Selnes, Fred

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Promoting Relationship Learning von Selnes, Fred, Sallis, James

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Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships von Johnson, Michael D., Selnes, Fred

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Commentaries and Rejoinder to “Balancing Risk and Return in a Customer Portfolio”

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A Comment on "Balancing Risk and Return in a Customer Portfolio" von Selnes, Fred

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Conceptualizing task-technology fit and the effect on adoption – A case study of a digital textbook service von Rai, Ranvir Singh, Selnes, Fred Erling

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Manage Your Customer Portfolıo for Maximum Lifetime Value von Selnes, Fred, Johnson, Michael D

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The Potential Hazard of Self-Service in Developing Customer Loyalty von Selnes, Fred, Hansen, Håvard

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An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty von Selnes, Fred

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Diversifying Your Customer Portfolio von Johnson, Michael D, Selnes, Fred

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Conceptualizing task-technology fit and the effect on adoption – A case study of a digital textbook service von Rai, Ranvir Singh, Selnes, Fred Erling

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Conceptualizing task-technology fit and the effect on adoption – A case study of a digital textbook service von Rai, Ranvir Singh, Selnes, Fred Erling

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Relational selling behavior and skills in long-term industrial buyer-seller relationships von Biong, Harald, Selnes, Fred

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Market orientation in Nordic banks: does nationality matter? von Flohr Nielsen, Jørn, Høst, Viggo, Jaensson, Jan-Erik, Kock, Sören, Selnes, Fred

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Buying expertise, information search, and problem solving von Selnes, Fred, Troye, Sigurd Villads

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"Subjective and Objective Measures of Product Knowledge Contrasted" von Selnes, Fred, Gronhaug, Kjell

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Markedsstrategi: markedsandel eller kundelojalitet? von Selnes, Fred

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Hvordan lykkes med CRM? von Selnes, Fred, Hagen, Truls

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