The brand dependence scale: measuring consumers' use of brand name to differentiate among product alternatives von Bristow, Dennis N, Schneider, Kenneth C, Schuler, Drue K

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Redefining a certified public accounting firm von Daly, Bonita A., Schuler, Drue K.

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COMPETITIVE INTELLIGENCE AT PROCTER & GAMBLE: A CASE STUDY IN TRADE SECRETS von Kurtz, Janell M., Schuler, Drue K.

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A Framework for Examining the Legal Status of Vulnerable Consumers von Morgan, Fred W., Schuler, Drue K., Stoltman, Jeffrey J.

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An Internet opportunity for museums: '.museum' von Schuler, Drue K., Kurtz, Janell M.

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Researching the audit industry von Burrows, G, Black, C, Cooper, D J, Greenwood, R, Hinings, B, Brown, J L, Daly, Bonita A, Schuler, Drue K, Grey, C, Mitchell, A, Sikka, P, Willmott, H, Morris, T, Empson, L

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Fostering esprit de corps in marketing von Boyt, Thomas E, Lusch, Robert F, Schuler, Drue K

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Inequality in health insurance reform: Are the elderly more von Phillips, Charles R, Schuler, Drue K, Jacobs, Elgene W

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