Using Product Bundling to Facilitate the Adoption Process of Radical Innovations von Reinders, Machiel J., Frambach, Ruud T., Schoormans, Jan P. L.

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Product design and apparent usability. The influence of novelty in product appearance von Mugge, Ruth, Schoormans, Jan P.L.

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The Different Roles of Product Appearance in Consumer Choice von Creusen, Mariëlle E. H., Schoormans, Jan P. L.

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An application of the dual identity model and active categorization to increase intercultural closeness von Prasch, Johanna E., Neelim, Ananta, Carbon, Claus-Christian, Schoormans, Jan P. L., Blijlevens, Janneke

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Aesthetic appraisal of product designs: Independent effects of typicality and arousal von Blijlevens, Janneke, Carbon, Claus-Christian, Mugge, Ruth, Schoormans, Jan P. L.

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Product value importance and consumer preference for visual complexity and symmetry von Creusen, Mariëlle E.H, Veryzer, Robert W, Schoormans, Jan P.L

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Newer is better! The influence of a novel appearance on the perceived performance quality of products von Mugge, Ruth, Schoormans, Jan P.L.

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Washing when the sun is shining! How users interact with a household energy management system von Kobus, Charlotte B.A., Mugge, Ruth, Schoormans, Jan P.L.

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How Consumers Perceive Product Appearance: The Identification of Three Product Appearance Attributes von Blijlevens, Janneke, H. Creusen, Marielle E, L. Schoormans, Jan P

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“What You See, Is What You Get?” Guidelines for Influencing Consumers' Perceptions of Consumer Durables through Product Appearance von Mugge, Ruth, Dahl, Darren W., Schoormans, Jan P. L.

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Narrative Transportation in Concept Tests for Really New Products: The Moderating Effect of Reader-Protagonist Similarity von van den Hende, Ellis A., Dahl, Darren W., Schoormans, Jan P. L., Snelders, Dirk

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Consumer adoption of access‐based product‐service systems: The influence of duration of use and type of product von Tunn, Vivian S. C., Van den Hende, Ellis A., Bocken, Nancy M. P., Schoormans, Jan P. L.

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The Influence of Product Exposure on Trendiness and Aesthetic Appraisal von Blijlevens, Janneke, Mugge, Ruth, Ye, Pinpin, L. Schoormans, Jan P

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Making Ours Mine: Increasing Consumer Acceptance of Access-Based PSS through Temporary Product Customisation von Tunn, Vivian S. C., Fokker, Richard, Luijkx, Koen A., De Jong, Silke A. M., Schoormans, Jan P. L.

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Franchisee Selection for Social Franchising Success von Sivakumar, A., Schoormans, Jan P. L.

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The Story Is As Good As the Real Thing: Early Customer Input on Product Applications of Radically New Technologies von van den Hende, Ellis A., Schoormans, Jan P. L.

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Retailers and new product acceptance in India's base of pyramid (BoP) markets: Propositions for research von Alur, Sivakumar, Schoormans, Jan P.L.

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Emotional bonding with personalised products von Mugge, Ruth, Schoormans, Jan P.L., Schifferstein, Hendrik N.J.

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Measuring consumers’ product care tendency: Scale development and validation von Ackermann, Laura, Schoormans, Jan P.L., Mugge, Ruth

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A real-life assessment on the effect of smart appliances for shifting households’ electricity demand von Kobus, Charlotte B.A., Klaassen, Elke A.M., Mugge, Ruth, Schoormans, Jan P.L.

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