Managing stakeholders a Tourism Planning Model von Sautter, Elise Truly, Leisen, Brigit

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Tobacco Targeting: The Ethical Complexity of Marketing to Minorities von Sautter, Elise Truly, Oretskin, Nancy A.

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From customer to competitor: consumer cooption in the service sector von Fodness, Dale, Pitegoff, Barry E, Truly Sautter, Elise

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A Customer Service Course: Bringing Marketing and Logistics Together von Sautter, Elise Truly, Boberg, Kevin, Maltz, Arnold

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Services outsourcing: marketing strategy and the internal competitor von Maltz, Arnold, Sautter, Elise Truly

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Using the Critical Incident Technique as a Learning Tool in Services Marketing Courses von Sautter, Elise Truly, Hanna, Joe

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The Marketing WebQuest: An Internet Based Experiential Learning Tool von Sautter, Elise Truly, Pratt, Eric R., Shanahan, Kevin J.

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A "New and Improved" Curriculum: Process and Outcomes von Sautter, Elise Truly, Popp, Anthony V., Pratt, Eric R., Mills, Sherry K.

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From customer to competitor consumer cooption in theservice sector von Fodness, Dale, Pitegoff, Barry E., Truly Sautter, Elise

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