The Pandemic Ripple Effect: Understanding Marketing and Public Policy Opportunities in the Pharmaceutical Industry von Sarkees, Matthew E., Fitzgerald, M. Paula, Lamberton, Cait

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Pharmaceuticals, Marketing, and Society: A New Center of Gravity for Critical Research and Policy von Sarkees, Matthew E., Fitzgerald, M. Paula, Lamberton, Cait

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Addressing the Janus face of customer service: a typology of new age service failures von Taylor, Charles R, Kitchen, Philip J, Sarkees, Matthew E, Lolk, Christian O

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Corporate sustainability efforts and e-WOM intentions in social platforms von Choi, Chang Suk, Cho, Yoon-Na, Ko, Eunju, Kim, Sang Jin, Kim, Kyung Hoon, Sarkees, Matthew E.

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Do bans on illuminated on-premise signs matter? Balancing environmental impact with the impact on businesses von Taylor, Charles R., Sarkees, Matthew E.

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The changing landscape of off-label prescription drug promotion: Opportunities to improve decision-making von Sarkees, Matthew E., Fitzgerald, M. Paula

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Understanding the Value of On-Premise Signs as Marketing Devices for Legal and Public Policy Purposes von Taylor, Charles R., Sarkees, Matthew E., Bang, Hae-Kyong

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Whose view is it anyway? Media coverage of litigation in for-profit firms' role in the opioid crisis von Gratz, Elizabeth T., Sarkees, Matthew E., Fitzgerald, M. Paula

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Stochastic Frontier Estimation in International Marketing Research: Exploring Untapped Opportunities von Sarkees, Matthew E., Luchs, Ryan

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The changing landscape of off-label prescription drug promotion von Sarkees, Matthew E, Fitzgerald, M. Paula

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