Toward a conceptual understanding of co-creation in branding von Sarasvuo, Sonja, Rindell, Anne, Kovalchuk, Marina

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Buyer perceptions of corporate brand extension attractiveness and fit in B2B services von Sarasvuo, Sonja, Liljander, Veronica, Haahtela, Kari

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Are we one, or are we many? Diversity in organizational identities versus corporate identities von Sarasvuo, Sonja

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Nya vindar inom märkeshantering : hur finna balans mellan koherens och diversitet? von Sarasvuo, Sonja

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Brand Love: Role of Online Customer Experience, Value Co-creation, and Relationship Quality von Mustafa, Khurram, Ahmad, Farooq, Qaisar, Muhammad Nawaz, Zada, Shagufta, Jamil, Saqib, Anwer, Naveed, Khawaja, Kausar Fiaz, Vega-Muñoz, Alejandro, Contreras-Barraza, Nicolás, Hamid, Syed Ali Raza, Mariam, Shahida

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Guest editorial von Schmidt, Holger L, Ind, Nicholas J, Iglesias, Oriol

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Internal Branding - In search of a new paradigm: Guest editorial von Schmidt, Holger J., J. Ind, Nicholas, Iglesias, Oriol

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Identification and Analysis of Antecedents and Consequences of Experience Co-Creation in Iran's Sports Tourism von Rastgoo, Samaneh, Bahrololoum, Hassan, Andam, Reza, Bagheri, Hadi, Mirkazemi, Seyedeh Azra

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