Predicting the intention of generation M to choose family takaful and the role of halal certification von Farhat, Kashif, Aslam, Wajeeha, Sany Sanuri, Bin Mohd. Mokhtar

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Repurchase intention in sports brand industry in China: Attributes of live streamers and customer-to-customer interaction of live streaming e-commerce von Hui Li, Wang, Sanuri Mohd Mokhtar, Sany, Ahmad, Azanin

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Managing consumer-based brand equity through brand experience in Islamic banking von Altaf, Mohsin, Iqbal, Naveed, Mohd. Mokhtar, Sany Sanuri, Sial, Maqbool Hussain

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The Mediating Effect of Human Capital on the Relationship Between Strategic Innovation and the Performance of Manufacturing SMEs in Yemen von AlQershi, Nagwan, Bin Abas, Zakaria, Sanuri Mohd Mokhtar, Sany

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Connecting the Dots of Customer-Based Brand Equity to Brand Engagement: Using the Disjoint Two Stage Approach of PLS-SEM von Farhat, Kashif, Mohd Mokhtar, Sany Sanuri, Md. Salleh, Salniza

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CRM dimensions and performance of SMEs in Yemen: the moderating role of human capital von AlQershi, Nagwan Abdulwahab, Mokhtar, Sany Sanuri Mohd, Abas, Zakaria Bin

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Effect of perceived safety, procedural justice on domestic airline passengers of Nigeria von Muhammad Haliru, Sany Sanuri Mohd Mokhtar

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Moderating Role of Perceived Benefit on the Relationship between Attitude and Actual Purchase von Ismail, Sarina, Mohd Mokhtar, Sany Sanuri

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Ethical Marketing Practices viewed through Consumer Spectacles von Kumar, Pranav, Mokhtar, Sany Sanuri Mohd

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Employee critical psychological states as determinants of employee brand equity in banking: a multi-group analysis von Altaf, Mohsin, Sanuri Mohd Mokhtar, Sany, Hasmini Abd Ghani, Noor

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Malaysian SMEs m-commerce adoption: TAM 3, UTAUT 2 and TOE approach von Salimon, Maruf Gbadebo, Olanrewaju Kareem, Sany Sanuri Mohd Mokhtar, Aliyu, Olayemi Abdullateef, Jibril Adewale Bamgbade, Adeleke, Adekunle Qudus

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The mediating role of hedonic motivation on the relationship between adoption of e-banking and its determinants von Salimon, Maruf Gbadebo, Yusoff, Rushami Zien Bin, Mohd Mokhtar, Sany Sanuri

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The effects of customer focus on new product performance von Sanuri Mohd Mokhtar, Sany

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The influence of structural capital on the relationship between CRM implementation and the performance of manufacturing SMEs von AlQershi, Nagwan, Mokhtar, Sany Sanuri Mohd, Abas, Zakaria

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The Effect of Family, Peer, Behavior, Saving and Spending Behavior on Financial Literacy among Young Generations von Mohammed Esmail Alekam, Jamal, Salniza Bt Md. Salleh, Madya, Sanuri bin Mohd. Mokhtar, Sany

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Beyond Social Media Engagement: Holistic Digital Engagement and a Social Identity Perspective von Farhat, Kashif, Aslam, Wajeeha, Mokhtar, Sany Sanuri Mohd

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Exploring the Antecedents of Customer Loyalty in the Malaysian Retail Sector von Mohd Mokhtar, Sany Sanuri, Yusr, Maha Mohammed

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The antecedents’ strategies and processes of product innovation performance von Yusr, Maha Mohammed, Mokhtar, Sany Sanuri Mohd, Abaid, Wan Mohd Azwan Wan, Perumal, Selvan, Fauzi, Waida Irani Mohd

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Role of brand experience and brand affect in creating brand engagement: a case of higher education institutions (HEIs) von Farhat, Kashif, Mokhtar, Sany Sanuri Mohd, Salleh, Salniza Bt. Md

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The impact of customer knowledge management, TQM and marketing capabilities on product innovation performance of Malaysian SMEs: an empirical study von Yusr, Maha Mohammed, Mokhtar, Sany Sanuri Mohd, Perumal, Selvan, Salimon, Maruf Gbadebo

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