Determinants of the online purchase intention: hedonic motivations, prices, information and trust von Pedro Espírito Santo, Alzira Maria Ascensão Marques

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Recommendations for Internal Communication to Strengthen the Employer Brand: A Systematic Literature Review von Santos, Sara, Augusto, Luísa, Ferreira, Sónia, Espírito Santo, Pedro, Vasconcelos, Maria

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Employee perception of CSR and its effects on the company’s image von Rosak-Szyrocka, Joanna, Żywiołek, Justyna, Shengelia, Natia, Stverkova, Hana, Santo, Pedro Espírito, Pilař, Ladislav

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Parameters of skull vibration-induced nystagmus in normal subjects von Zamora, Enrique García, Araújo, Pedro Espírito-Santo, Guillén, Vanesa Pérez, Gamarra, María Fernanda Vargas, Ferrer, Victoria Fornés, Rauch, Magdalena Courel, Garrigues, Herminio Pérez

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Endorser Altruism Effects on Narrative Transportation in Video Ads von Augusto, Luísa, Santos, Sara, do Espírito Santo, Pedro Manuel

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Social Media Engagement Through Video Advertising: Informativeness and Self Brand Connection as Predictors von Ferreira, Sónia, Santos, Sara, Santo, Pedro Espírito

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Willingness to Pay a Premium Price for Streaming Services: The Role of Trust in Services von Augusto, Luísa, Santos, Sara, Santo, Pedro Espírito

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How Creativity and Celebrity Trust Promotes Intention to Visit a Destination von Ferreira, Sónia, Santos, Sara, Santo, Pedro Espírito

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Storytelling in Advertising: From Narrative to Brand Distinctiveness von Santos, Sara, Santo, Pedro Espírito, Ferreira, Sónia

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Influence of Age on Relationship with Websites von Santo, Pedro Espírito, Cardoso, Patrícia Azinheira, Augusto, Luísa, Santos, Sara, Oliveira, Adriana

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Fatores influenciadores da credibilidade dos anúncios turísticos partilhados no Youtube von Augusto, Luísa, Santos, Sara, Santo, Pedro Espírito

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O Youtube como meio para a imersão dos consumidores nas narrativas das marcas von Augusto, Luísa, Santos, Sara, Santo, Pedro Espírito

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How Endorser Promotes Emotional Responses in Video Ads von Augusto, Luísa, Santos, Sara, Espírito Santo, Pedro Manuel do

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Envolvimento nas redes sociais: uma análise multigrupos entre indivíduos de Portugal e da Polónia von Augusto, Luísa, Santos, Sara, Santo, Pedro Espírito

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Usabilidade e sofisticação dos websites: um caminho para a satisfação no retalho online von Augusto, Luísa, Santos, Sara, Santo, Pedro Manuel Do Espírito

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Brand Engagement and Creative Digital Advertising: A Case Study of Galo Portuguese Brand von Santos, Sara, Santo, Pedro Espírito, Ferreira, Sónia

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Effects of Customer Service Quality in Online Retail Stores von Santo, Pedro Espírito, Cardoso, Patrícia Azinheira

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Video Ad Informativeness and Narrative Structure and Transportation as Antecedents of Brand Choice: A Portuguese Brand Case Study von Santos, Sara, Santo, Pedro Espírito, Ferreira, Sónia

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Brands Should Be Distinct! The Contribution of Ad’s Narrative and Joy to Distinctiveness von Santos, Sara, Santo, Pedro Espírito, Ferreira, Sónia

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E-Commerce: O papel principal da confiança von Augusto, Luísa, Santos, Sara, Santo, Pedro Manuel do Espírito

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