The role of fashionability in second-hand shopping motivations von Ferraro, Carla, Sands, Sean, Brace-Govan, Jan

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The Magnitude of Change Effect in Store Remodeling von Ferraro, Carla R., Danaher, Tracey S., Danaher, Peter J., Sands, Sean J.

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A machine-learning based approach to measuring constructs through text analysis von Tsao, Hsiu-Yuan (Jody), Campbell, Colin L, Sands, Sean, Ferraro, Carla, Mavrommatis, Alexis, Lu, Steven (Qiang)

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False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers von Sands, Sean, Ferraro, Carla, Demsar, Vlad, Chandler, Garreth

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Embracing diversity, equity, and inclusion (DEI): Considerations and opportunities for brand managers von Ferraro, Carla, Hemsley, Alicia, Sands, Sean

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Product customization: A profile of consumer demand von Pallant, Jessica, Sands, Sean, Karpen, Ingo

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Dynamic marketing capabilities view on creating market change von Kachouie, Reza, Mavondo, Felix, Sands, Sean

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Similarity over difference: How congruency in customer characteristics drives service experiences von Nguyen, July, Ferraro, Carla, Sands, Sean

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Augmented reality and the customer journey: An exploratory study von Romano, Beatrice, Sands, Sean, Pallant, Jason I.

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Buffer bots: The role of virtual service agents in mitigating negative effects when service fails von Sands, Sean, Campbell, Colin, Plangger, Kirk, Pitt, Leyland

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Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising von Campbell, Colin, Plangger, Kirk, Sands, Sean, Kietzmann, Jan

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The paradoxes of generative AI-enabled customer service: A guide for managers von Ferraro, Carla, Demsar, Vlad, Sands, Sean, Restrepo, Mariluz, Campbell, Colin

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Buffering B2B service failure: The role of customer engagement von Sands, Sean, Campbell, Colin, Ferraro, Carla, Plangger, Kirk

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Diversity representation in advertising von Campbell, Colin, Sands, Sean, McFerran, Brent, Mavrommatis, Alexis

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Environmental concern and environmental purchase intentions: The mediating role of learning strategy von Newton, Joshua D., Tsarenko, Yelena, Ferraro, Carla, Sands, Sean

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Alternative protein consumption: A systematic review and future research directions von Nguyen, July, Ferraro, Carla, Sands, Sean, Luxton, Sandra

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From data to action: How marketers can leverage AI von Campbell, Colin, Sands, Sean, Ferraro, Carla, Tsao, Hsiu-Yuan (Jody), Mavrommatis, Alexis

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Segmenting consumer reactions to social network marketing von Campbell, Colin, Ferraro, Carla, Sands, Sean

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Shopping for well-being: The role of consumer decision-making styles von Maggioni, Isabella, Sands, Sean, Kachouie, Reza, Tsarenko, Yelena

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Managing the human–chatbot divide: how service scripts influence service experience von Sands, Sean, Ferraro, Carla, Campbell, Colin, Tsao, Hsiu-Yuan

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