A Comprehensive Bibliometric Analysis of fNIRS and fMRI Technology in Neuromarketing von Alsharif, Ahmed H, Salleh, Nor Zafir Md, Pilelienė, Lina

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Relationship between Different Dimensions of Workplace Spirituality and Psychological Well-Being: Measuring Mediation Analysis through Conditional Process Modeling von Ahmed, Rizwan Raheem, Soomro, Farwa Abbas, Channar, Zahid Ali, Hashem E, Alharthi Rami, Soomro, Hassan Abbas, Pahi, Munwar Hussain, Md Salleh, Nor Zafir

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Antecedents, consequences, and reducers of perceived risk in social media: A systematic literature review and directions for further research von Rehman, Zia Ur, Baharun, Rohaizat, Salleh, Nor Zafir Md

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Current Trends in the Application of EEG in Neuromarketing: A Bibliometric Analysis von Alsharif, Ahmed H, Md Salleh, Nor Zafir, Pilelienė, Lina, Abbas, Alhamzah F, Ali, Javed

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Research trends, developments, and future perspectives in brand attitude: A bibliometric analysis utilizing the Scopus database (1944–2021) von Hashem E, Alharthi Rami, Md Salleh, Nor Zafir, Abdullah, Mazilah, Ali, Adnan, Faisal, Faisal, Nor, Roshazlizawati Mohd

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The Social Media Break-Up: Psycho-Behavioral Measures and Implications von Ahmed, Rizwan Raheem, Qureshi, Jawaid Ahmed, Arshad, Farhan, Hashem E., Alharthi Rami, Channar, Zahid Ali, Parmar, Vishnu, Salleh, Nor Zafir Md

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Current trends on Halal tourism: Cases on selected Asian countries von Samori, Zakiah, Md Salleh, Nor Zafir, Khalid, Mohammad Mahyuddin

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Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda von Alsharif, Ahmed H., Salleh, Nor Zafir Md, Abdullah, Mazilah, Khraiwish, Ahmad, Ashaari, Azmirul

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Neuroimaging Techniques in Advertising Research: Main Applications, Development, and Brain Regions and Processes von Alsharif, Ahmed H., Salleh, Nor Zafir Md, Baharun, Rohaizat, Hashem, Alharthi Rami E., Mansor, Aida Azlina, Ali, Javed, Abbas, Alhamzah F.

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Consumer Behaviour to Be Considered in Advertising: A Systematic Analysis and Future Agenda von Alsharif, Ahmed H, Salleh, Nor Zafir Md, Al-Zahrani, Shaymah Ahmed, Khraiwish, Ahmad

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Neuromarketing research in the last five years: A bibliometric analysis von Alsharif, Ahmed H

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Biomedical Technology in Studying Consumers’ Subconscious Behavior von Ahmed H. Alsharif, Nor Zafir Md Salleh, Wan Amira binti Wan Ahmad, Ahmad Khraiwish

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Exploring Factors Influencing Neuromarketing Implementation in Malaysian Universities: Barriers and Enablers von Alsharif, Ahmed H, Salleh, Nor Zafir Md, Hashem E, Alharthi Rami, Khraiwish, Ahmad, Putit, Lennora, Arif, Lily Suriani Mohd

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Exploring the Path of Biomedical Technology in Consumer Neuroscience Research: A Comprehensive Bibliometric Analysis von Ahmed H. Alsharif, Nor Zafir Md Salleh, Ahmad Khraiwish, Lama Nasrallah Homsi

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Identifying Tourists as Stakeholders in Destination Marketing Cooperation: A Case Study in China von Hu, Yexinghan, Salleh, Nor Zafir Bt. Md

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Exploring global trends and future directions in advertising research: A focus on consumer behavior von Alsharif, Ahmed H., Salleh, Nor Zafir Md, Alrawad, Mahmaod, Lutfi, Abdalwali

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HYPER ENGINEERING COMMUNICATION SKILLS WITH PECHA KUCHA TECHNIQUE FOR HIGHLY QUALITY GRADUATE ATTRIBUTES von Zafir Md Salleh, Nor, Zaharah Yaacob, Teh, Samori, Zakiah

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Navigating Public Transit: The Nexus of Service Quality and Government Influence von Al Hadhrami, Sultan Humaid Fadhil, Md Salleh, Nor Zafir

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Economic Strategies Employed by the Kingdom of Saudi Arabia during the Covid-19 Period von Al-Zahrani, Shaymah Ahmed, Md Salleh, Nor Zafir

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Strategies Employed by Umrah Business Owners to Survive the Covid-19 von Al-Zahrani, Shaymah Ahmed, Md Salleh, Nor Zafir

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