Market segmentation strategies for complex automotive products von Taylor-West, Paul, Saker, Jim, Champion, Donna

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Familiarity, expertise and involvement: key consumer segmentation factors von Taylor‐West, Paul, Fulford, Heather, Reed, Gary, Story, Vicky, Saker, Jim

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Business‐to‐business marketing: What is important to the practitioner? von Reed, Gary, Story, Vicky, Saker, Jim

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What is meant by adaptability in buildings? von Pinder, James A., Schmidt, Rob, Austin, Simon A., Gibb, Alistair, Saker, Jim

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The benefits of using reduced item variable scales in marketing segmentation von Taylor-West, Paul, Saker, Jim, Champion, Donna

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Stakeholder perspectives on developing more adaptable buildings von Pinder, James, III, Robert Schmidt, Saker, Jim

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Computer assisted sales processes in automotive retailing von Taylor-West, Paul, Saker, Jim

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Segmenting for complexity: persuading people to buy what they don't understand von Taylor-West, Paul, Saker, Jim, Champion, Donna

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Headline or bottom line? von Jim Saker

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There is a hard border on Irish dealers' opinions of diesel von Jim Saker

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The curse of the middle manager von Jim Saker

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Cars in cathedrals or not, belief has a place in business von Jim Saker

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Spare me some change (at least for a few months) von Jim Saker

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Will companies get a fair piece of the apprenticeship pie? von Jim Saker

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Who owns customer data? Customers do now, so get ready von Jim Saker

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On the road to sustainable growth von Jim Saker

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You don't have to be mad to work here and it doesn't help von Jim Saker

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Why perception not price will beat the independents von Jim Saker

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Even the most electrifying PR is still not new2s von Jim Saker

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What does Brexit mean for dealers and why won't they discuss it von Jim Saker

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